Currently viewing the tag: "Blackberry"

there’s a brand strategy for that

by denise lee yohn on December 7, 2009 · 4 Comments · in brand perceptions, innovation, marketing

Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read.  I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies.  But I found it a provocative report on the different brands’ [...]

squeezing blackberries

by denise lee yohn on November 5, 2009 · 7 Comments · in brand communication, brand perceptions

The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc.  During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The  Athlete’s Foot, and Great American cookie.  He developed a unique brand review that focused on understanding the brand first, then focused on [...]

5 brands we would miss: palm

by denise lee yohn on May 7, 2009 · 0 Comments · in brand fun, brands we would miss

For those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.”  The series explores what we would miss if some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s [...]