denise lee yohn: brand as business bites™ /

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile (more…)

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives. (more…)

In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business.  Liz Claiborne, the mid-tier womens fashion label, (more…)

With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.”

Depending on your perspective, (more…)