Currently viewing the tag: "Best Buy"

january brand as business buffet

by denise lee yohn on January 31, 2012 · 0 Comments · in brand as business buffet

Hi folks!  Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]

what’s next in retail from etail

by denise lee yohn on March 15, 2011 · 0 Comments · in brand communication, marketing, retail

The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies. The title for this year’s event, held last month in Palm Springs, was:  “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.”

companies to keep an eye on in 2011

by denise lee yohn on January 4, 2011 · 1 Comments · in brand communication, business

Coming off the heels of what appears to have been a successful holiday sales season, optimism about how business will fare in the New Year is understandable.  But I don’t feel comfortable making any specific predictions, so I think I’ll keep this my first post of 2011 a neutral one and simply outline five of [...]

catering to shoppers’ need-states

by denise lee yohn on July 1, 2009 · 1 Comments · in brand extension, brand perceptions, brand portfolio, marketing, retail

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile

brand value creation — learning & growth

by denise lee yohn on June 23, 2009 · 0 Comments · in brand value, brand value creation, leadership

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives.

can anything retailers do, manufacturers do better?

by denise lee yohn on January 30, 2009 · 3 Comments · in retail

In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business.  Liz Claiborne, the mid-tier womens fashion label,

best buy integrates business growth and brand mission

by denise lee yohn on September 16, 2008 · 0 Comments · in brand delivery, retail

With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective,