Currently viewing the tag: "Best Buy"
brands to watch in 2013
by denise lee yohn
on December 11, 2012
· 5 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail
If we all don’t die falling off the fiscal cliff, 2013 will prove to be an interesting year for brands and businesses. The following are five (well, actually six) brands I’ll be keeping my eye on next year. Importantly, these are not necessarily brands that I think will fare well (predicting the future is not [...]
november brand-as-business buffet
by denise lee yohn
on November 30, 2012
· 0 Comments
· in brand as business buffet, brand delivery, brand names, brand perceptions, business, digital health and fitness, leadership, retail
Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do – a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a [...]
the highlights and lowlights of best buy turnaround plan
by denise lee yohn
on November 19, 2012
· 0 Comments
· in brand perceptions, business, leadership, retail
brand as business bit: last week Best Buy‘s new CEO Hubert Joly met with analysts and journalists to share his plan to turnaround the struggling electronics chain (you can check out a debrief of his presentation from Businessweek). His plan features several smart moves — the highlights: expanding Best Buy’s private-label business, which includes the Insignia and [...]
brand as business bit: In a recent feature, Bloomberg Businessweek detailed “The Battle for Best Buy, the Incredible Shrinking Big Box.” It was an informative piece about the retailer’s challenges but what caught my eye were the stats outlining key retail metrics: first, real estate — Costco leads the pack of featured retailers at $1,031 [...]
radio shack’s failures are best buy’s lessons
by denise lee yohn
on July 23, 2012
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, leadership, marketing, retail
brand as business bit: Hindsight is 20/20. Nowhere is this more apparent than in the history books of failed brands. Julian Day, RadioShack’s former Chairman-CEO, probably has a few regrets. Although Day has been out of RadioShack’s hot seat for a year, his leadership marked the beginning of the brand’s demise. With Best Buy fighting [...]
Super Bowl advertisers could learn a thing or two from Eli Manning. The Giants’ quarterback threw some crisp, clean passes in Sunday’s Super Bowl because he was crystal clear about who the intended receiver was. Moreover he used his insights about the receiver – how fast he could run, how well he could outmaneuver the [...]
Hi folks! Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]
The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies. The title for this year’s event, held last month in Palm Springs, was: “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.” Tweet
Coming off the heels of what appears to have been a successful holiday sales season, optimism about how business will fare in the New Year is understandable. But I don’t feel comfortable making any specific predictions, so I think I’ll keep this my first post of 2011 a neutral one and simply outline five of [...]
catering to shoppers’ need-states
by denise lee yohn
on July 1, 2009
· 1 Comments
· in brand extension, brand perceptions, brand portfolio, marketing, retail
New formats of existing retail brands seem to be popping up all over the place. Best Buy Mobile Tweet
Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth. Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives. Tweet
In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business. Liz Claiborne, the mid-tier womens fashion label, Tweet
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective, Tweet
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