catering to shoppers’ need-states

New formats of existing retail brands seem to be popping up all over the place.  Best Buy Mobile bby_mobile (more…)

Posted on July 1st, 2009 by denise lee yohn and filed under brand extension, brand perceptions, brand portfolio, marketing, retail | 1 Comment | Comments RSS

birthdays and brands

My birthday was last week (I turned 21 again!  ;) )  Included in the birthday greetings I received were messages from four brands.  Of all the brands (more…)

Posted on April 6th, 2009 by denise lee yohn and filed under brand communication, brand touchpoints, marketing | 1 Comment | Comments RSS