Currently viewing the tag: "Balanced Scorecard"

brand value creation — internal business process

by denise lee yohn on June 18, 2009 · 4 Comments · in brand delivery, brand value, brand value creation, business, marketing

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental.

brand value creation — financial, part 1

by denise lee yohn on June 8, 2009 · 3 Comments · in brand value, brand value creation

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial brand value creation.

brand value creation — customer

by denise lee yohn on June 4, 2009 · 4 Comments · in brand value, brand value creation

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard.