denise lee yohn: brand as business bites™ /

Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read.  I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies.  But I found it a provocative report on the different brands’ strategies. (more…)

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A lot of my friends have been talking about my recent post on the iPhone app, Ocarina.  Over the course of our conversations, I realized that I’d given the Apple brand all the credit (more…)