Currently viewing the tag: "Android"

siri vs speaktoit: a perspective on modern brand names

by denise lee yohn on November 8, 2011 · 4 Comments · in brand identity, brand names, brand perceptions, marketing, trends

My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps.  I was struck by how different the two names are – Siri:  short, cute, a [...]

there’s a brand strategy for that

by denise lee yohn on December 7, 2009 · 4 Comments · in brand perceptions, innovation, marketing

Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read.  I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies.  But I found it a provocative report on the different brands’ [...]

brand as seal of approval

by denise lee yohn on September 30, 2009 · 0 Comments · in podcast only

brand as seal of approval

by denise lee yohn on December 5, 2008 · 5 Comments · in brand perceptions, marketing

A lot of my friends have been talking about my recent post on the iPhone app, Ocarina.  Over the course of our conversations, I realized that I’d given the Apple brand all the credit