Currently viewing the tag: "advertising"
Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic: “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.“ Do you agree with me and Robert?
In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign. The piece reported that
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)
You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?! Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads,
the joy of cola
by denise lee yohn
on January 27, 2009
· 1 Comments
· in brand communication, brand tools, marketing
There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view.
My 5th grade science teacher used to spring pop quizzes on us by pronouncing, “if it looks like a quiz, and it sounds like a quiz, and if it smells like a quiz, then it must be a quiz.”
Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.”
With the sad state of today’s economy, should companies be doling out empathy or encouragement? Target stores has been running a campaign
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