7.162014

still learning marketing lessons from lady gaga

It’s been nearly 3 years since I wrote “Lessons from Lady Gaga” and I’m still learning about marketing and brand-building from the Lady of Pop.

Lady Gaga has already taught marketers how to attract attention through well-designed appearances (e.g., emerging from an egg at the 2011 Grammy Awards show) and how to develop brand communities like her Little Monsters.  She’s now setting the standard for creating mesmerizing, memorable brand experiences.  In my most recent Forbes column, I write about how her current “artRave: The Artpop” tour concerts show how to make an indelible in-person impression through customer experience.

Some people may love her, others may hate her, but everyone can agree she’s a one-of-a-kind marketer with a lot to teach.  Check out my Forbes piece here — and here’s a brief clip from the her San Diego concert:

Lady Gaga San Diego ARTPOP Concert from Denise Lee Yohn on Vimeo.

***update***

Lady Gaga responded to my Forbes piece with this kind tweet:

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