marketing as product and profit

brand-as-business bit:  In Fast Company’s recent write-up on Red Bull, Red Bull Media House managing director Werner Brell is quoted as saying:

“[Red Bull founder Dietrich Mateschitz] knew that success would be in how you market the product as much as the product itself.”

It reminds me of a favorite quote of mine from Geoffrey Frost who held the CMO position at Motorola and Nike. His approach to marketing:

 “Your ads are the most pervasive products you make.”

The FC piece outlines how Red Bull has embraced this notion and transformed content from a marketing tactic into a business unit and from a loss leader into a profit-center.

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