justin mccarthy on crossing the chasm at garmin
In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I asked Justin to join me to talk about:
- what Garmin is doing in fitness and outdoor
- how the company is crossing the chasm into the mainstream market
- how sponsored athletes help the company appeal to more people
His insights are helpful to anyone who works on technology and has the daunting challenge of going from a user base of early adopters to the mainstream market. Take a listen to the interview and check out the latest products from Garmin at http://www.garmin.com/us/ .