justin mccarthy on crossing the chasm at garmin

Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America.  

In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products.  Because of this unique perspective, I asked Justin to join me to talk about:

  • what Garmin is doing in fitness and outdoor
  • how the company is crossing the chasm into the mainstream market
  • how sponsored athletes help the company appeal to more people

His insights are helpful to anyone who works on technology and has the daunting challenge of going from a user base of early adopters to the mainstream market.  Take a listen to the interview and check out the latest products from Garmin at http://www.garmin.com/us/ .

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  • Thanks for the interesting podcast. I love that a company like Garmin has learned how to incorporate social media to create a community as well as change their offerings to provide a fitness tracker. This ties into the ideas presented by Geoffrey Moore in his latest book Escape Velocity http://www.escapevelocitybymoore.com where companies need to learn not to rely on their past victories, but must innovate in order to stay competitive. Good work Garmin. Thanks again!