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january brand-as-business buffet

Hi folks!  Trying a new feature this year — a monthly round-up of my published content.

It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the “brand-as-business” management approach.  Enjoy!

retail and restaurants:

digital health and fitness:

other brand-building topics:

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