11.102008

james bond on branding

Bond is back!  Quantum of Solace

will launch in theaters beginning this Friday, 11.14.08.  While my, um, affections for the “spy who loved me” are generally pretty visceral, I do believe there are some important lessons for marketers to learn from the famed movie franchise.

In fact, I wrote an article a few years back providing insights and ideas about brand extensions that brand managers can learn from entertainment “brands” like  James Bond.  In honor of the upcoming release, I thought I’d resurrect the piece — I think the points are still as relevant today and may actually explain, at least in part, the success of Casino Royale the last Bond blockbuster.

Hope you enjoy the article, the movie, and Daniel Craig!

, , ,