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ICYMI: starbucks’s #racetogether, retail catalogs, republican party brand & more

In Case You Missed It — Here’s a round-up of my most popular content from this month, March 2015:

denise lee yohn on cnbc on starbucks race togehterCNBC Closing Bell interview: Starbucks’ ‘Race Together’ Campaign Goes Cold — Bill Griffith interviews me.

 

 

 

 

 

sharing economy companies

Forbes column: What You Can Learn About Customer Experience From Sharing Economy Companies — Easy, effective, and emotionally engaging experiences seem indigenous to the sharing economy.

 

 

 

 

denise lee yohn on cbs this morning on retail catalogsCBS This Morning segment: Retail Catalogs Make a Comeback in Digital Age — I explain how catalogs today are much more about entertainment and fun and giving people ideas.

 

 

 

 

 

starbucks-race-together-cupSeeking Alpha column:  Starbucks Ends ‘Race Together’ Campaign But Continues The Fight — More companies should follow Starbucks’ lead and apply their sizable influence and resources to making more than profits.

 

 

 

 

parties

blogpost:  a brand strategy for the republican party — and your business too — A four-part blog series that applies a business lens and explores political parties’ brands in a way that reveals implications for all organizations.

 

 

 

 

pepsi social mediaHuffington Post quote: Pepsi’s Latest Ad Campaign Has Little To Do With Soda — Reporter Jillian Berman asks me why.

 

 

 

 

The-Voice-2015-coachesForbes column: How To Give A Rock Star Sales Pitch — Sales strategies from coaches on NBC’s The Voice.

 

 

 

 

 

sport chaletbrand experience brief: sport chalet — In this video see how the store’s execution on the brand’s positioning “The Experts” fall short due to a lack of service, curated experience, and expert content.

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