ICYMI: REI on black friday, scaling up, costco, donald trump & more

Trick or treat?!  Definitely a treat for brand-builders and business leaders — enjoy all my best October content right here!
REI closed black friday

REI to Close on Black Friday and Live by Its Brand Values — byline on Fierce Retail on how REI is putting its brand purpose and values at the center of its business and operations





Slide1Top 10 Quotes from Extraordinary Experiences — slideshow, featuring the Top 10 Quotes from my new book, Extraordinary Experiences: What Great Retail and Restaurant Brands Do





scalingup-bookBrand Book Bites from “Scaling Up” — write-up and author interview on the book by Entrepreneurs Organization Founder Verne Harnish, Scaling Up: How a Few Companies Make It…and Why the Rest Don’t






Brand Experience Brief: Costco — a video audit and analysis to show you the unique customer strategy behind the popularity of Costco





stuart varney all day mcdonaldsWill All-Day Breakfast Boost McDonald’s Brand? — my appearance on FOX Business TV about McDonald’s decision to serve all-day breakfast





tower-experiencesFor Tower Paddle Boards, Shark Tank Was Just A Pit Stop On The Road To A Big Brand — my latest Forbes column on marketing innovation and the future of brand-building according to one visionary entrepreneur





Trump-Kissing5 Lessons from Donald Trump — my QSR Magazine column on how Republican presidential candidate Donald Trump offers lessons to restaurateurs who want to stand out





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