ICYMI: new customer relationship formula, great retail brands, birchbox, 7 things great brands always do, whole foods & more

Did the month of May pass you by?!  Not to worry — here’s my most popular content from the month, all in one convenient post.

KFC Colonel SandersThree Reasons Why KFC’s New Colonel Campaign Won’t Make a Difference — my new Seeking Alpha column explaining the futility of KFC’s new ads





DLYohn Retail Experience Quotables from The Hub LiveThe Practices and Principles That Produce Great Retail Brands — slideshow of quotes from CMOs of Whole Foods, IKEA, and more and other thoughtleaders





whole foods exteriorWhole Foods Is Innovating In the Wrong Direction — a new Forbes column on how the grocer’s plan to develop a value-based concept solves the wrong problem





20150424_121153Brand Experience Brief:  Birchbox — video audit and analysis that shows how Birchbox, the online cosmetics sampling subscription service, offers an extraordinary store experience





starbucks cup7 Things Great Brands Always Do — write up on What Great Brands Do, by Peter Economy, “The Leadership Guy” on Inc.





lilly pulitzer for targetLilly Pulitzer’s Target Disaster Was Actually a Success — my latest HBR column on how the sell-out of the latest Target designer collaboration was a good thing





20150512_082258Big Biz Show — television and radio interview with Bob “Sully” Sullivan and Russ T. Nailz about brand-building at Starbucks, Oakley, RadioShack, Jack In the Box and more





marketing vs advertisingWords to Live By — my new QSR Magazine column in which I explain key terms such as marketing vs. advertising vs. branding





Replace Your Purchase Funnel with a Relationship Formula — bylined article in Marketing & Sales Books about how It’s time to replace the purchase funnel with a new marketing model






Want more good stuff for your brain to chew on?

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