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ICYMI:  killing brands, 7-eleven solutions, warby parker experience, restaurant delivery, confidence in shake shack & more

In case you missed it, here’s some of my best content from the last few weeks:

Know When To Kill Your Brand — my latest HBR article on the role of purpose in keeping or killing your brand

 

 

Credit: fastcodesign.com
Credit: fastcodesign.com

7-Eleven Serves Solutions Alongside Slurpees — my new Forbes column on how 7-11 is evolving and expanding its brand position

 

 

 

 

 

american-marketing-association-logoYour Brand Is What You Do, and How You Do It — an article I wrote for the American Marketing Association on the four building blocks of a brand:  company strategy, corporate culture, customer experiences, and communications.

 

 

20150424_130154Brand Experience Brief:  Warby Parker — video audit and analysis of the in-store experience at e-commerce brand Warby Parker

 

 

 

 

Image: 401(K)2012 (Flickr)
Image: 401(K)2012 (Flickr)

Great Brands Don’t Chase Shareholders — a blogpost on how some leaders of publicly-held companies including Howard Schultz of Starbucks manage to prioritize what’s right for their brand

 

 

 

 

 

3 Reasons For Continued Confidence in Shake Shack — new developments provide indications that Shake Shack will be serving up strong growth alongside its popular burgers and shakes for a long time coming — from my new Seeking Alpha column

 

 

Speaker Video Thumbnail 1Keynote Speaker Video — my new speaker video gives you a taste of my talks, my experience, and my passion

 

 

 

 

 

Image: ThinkstockPhotos-77005913
Image: ThinkstockPhotos-77005913

The Delivery Debate — my latest QSR Magazine column on the restaurant delivery services that are springing up around the country

 

 

 

 

 

 

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