ICYMI:  distinctive company culture, jason’s deli, growing pains, servant leadership & more

Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September.

differentiationYour Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees.





dare to serveBrand Book Bites from “Dare to Serve” — write-up and author interview on a book about servant leadership by Cheryl Bachelder, CEO of fast food chain Popeyes Louisiana Kitchen





brand-building answersNew Video Series: Answers to Your Brand-Building Questions — short videos with answers taken from my recent media interviews.  Check out:  Should we call out and directly challenge our competitors? and  How should we evolve or extend our brand?





AA041865How To Avoid The Growing Pains Of Company Expansion — my new Forbes column with advice from leaders of Buffalo Wild Wings, Costco, and more





Video thumbnail for vimeo video brand experience brief: jason's deliBrand Experience Brief: Jason’s Deli — a video audit and analysis of Jason’s Deli, a fast casual restaurant chain that can be summed up in one word:  BIG.





nasdaq-logoThe Marketing Secrets of the Unicorns — NASDAQ Private Markets report including my insights






imnoangelLane Bryant Changes The Conversation About Women And Perceptions About Its Brand — my column on Forbes about the success of Lane Bryant’s “I’m No Angel” campaign





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