2.272015

ICYMI:  Customer Experience Design, Hashtags, Writing a Book, the Shark Tank & More

In Case You Missed It — Here’s a round-up of my most popular content from this month, February 2015:

Customer_Experience_business_strategyHBR column: 7 Steps to Deliver Better Customer Experiences — Most companies are using an incomplete definition of customer experience, and have incomplete tools and approaches to design and manage it.

 

 

 

 

UGG Birth of Brand Book Cover reduced sizebrand book bite from “The Birth of a Brand” — write-up and author interview with UGG founder Brian Smith on book about how UGG became a cultural phenomenon

 

 

 

 

hashtagForbes column: Use Hashtags to Generate Greater Brand Engagement — The hashtag has become the new “like” — and that’s not a good thing.

 

 

 

 

catalogsHBR column: Why the Print Catalog Is Back in Style

 

 

 

 

 

Adobe Photoshop PDFInterview with me about What Great Brands Do by Neuromarketing’s Roger Dooley

 

 

 

 

 

super bowl nfl britney ad

Forbes column: This Is the NFL’s Real Brand Problem — The League could express and adhere to a cohesive, compelling brand idea if only it would do what all great brands do — that is, commit and stay committed to the core of its brand.

 

 

 

 

qsr magazine shark tankQSR column:  Surviving the Shark Tank — How to make your brand appealing to investors.

 

 

 

 

 


02_Book_Publishingwhat you need to know about writing and publishing a book —  Tips and notes from my experience with What Great Brands Do.

 

 

 

 

The New York Times quote: Lands’ End, Post Sears, Replaces Its Chief — My insight into why Lands’ End hired former Dolce & Gabbana President

 

 

superbowl-fiat-ad 2015superbowl 2015 ad scorecard — my completely subjective, unscientific Super Bowl Ad Scorecard

, , , , , , , , , , ,


Subscribe to the Blog

Sign up to receive an update each time a new blog post is published.

  • This field is for validation purposes and should be left unchanged.