6.302015

ICYMI: brand-building excuses, IKEA, WGBD discussion guide, loyalty, social storytelling & more

In case you missed it, my most popular content from June is included below.  Hope this digest is helpful to you!


Excuses-2Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential? – a byline for OPENfor.business about how some leaders hear of proven brand-building approaches and think of all the reasons why they don’t apply to them.

 

 

 

 

ikea_joyHow IKEA Designs Its Brand Success – my latest Forbes column relaying insights from an interview with and presentation by Leontyne Green Sykes, CMO of IKEA North America

 

 

 

 

DiscountWhen Designer Brands Go Discount Route – FOX 5 TV segment about the over-exposure of some designers, including my comments about Lilly Pulitzer for Target.

 

 

 

 

WGBD Discussion Questions cover pageWhat Great Brands Do Discussion Guide — Packed with provocative questions for each chapter of my book, What Great Brands Do, the Guide is intended to stimulate conversations about the brand-building principles and actions that will move your organization forward.

 

 

 

 

loyalty-languageAre You Speaking the Wrong Loyalty Language? – a blogpost about how different customers may have different loyalty languages and that’s why some brands are ineffective in cultivating customer loyalty.

 

 

 

 

story scoreThe Art of Social Storytelling – my new QSR Magazine column about aligning your social content with your brand strategy.

 

 

 

 

Adobe Photoshop PDFSoundview Summary — What Great Brands Do – write-up about my book by Soundview Executive Book Summaries

 

 

 

 

Screen shot 2015-06-24 at 5.39.28 PMNew Speaker Video – a video that gives you a taste of how I inspire and teach my audiences about unleashing the power of their brands

 

 

 

 

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