11.282012

digital health and fitness dream team

brand-as-business bit:   It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential.  I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions this year) at the Consumer Electronics Show (CES) and with the Health and Fitness Working Group of the Consumer Electronics Association.  But I believe we need more than brilliant engineers and developers working in this space.

It’s the combination of expertise – technology + health + consumer — that makes a digital health and fitness dream team.  Check out my recent article in CEA’s Vision Magazine to learn why.

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