differentiate your way to success

“Differentiation is really the best way for all businesses to address consumers’ new value mindset.”

That is the key point of the article the folks at Franchise Update Media Group asked me to write.  Decrease Your Deal-Dependency with Differentiation is part of their latest newsletter (subscribe here).

I’ve heard from so many business leaders who struggle to clarify and leverage their differentiation that I’m now making one of my speaking topics available as a webinar or in-person seminar.  “Differentiate Your Way to Success” is a practical and instructive session that teaches you how to develop and use a brand positioning to strengthen your competitive advantage.

Here’s a preview:

Please contact me at mail AT deniseleeyohn DOT com to learn more or to arrange to share this program with your organization.

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  • My partner has a steel product trading business and while he has no trouble with his own business branding, steel is extremely generic – any tips on making his products stand out?