brand positioning

My blog series on “How to Scale-Up Your Brand” continues today with instructions on how to plot your brand positioning.  A clear competitive brand positioning is essential to brand-building because it defines who you are selling to, what your business scope is, and how you create unique value for your customers.  In this post, you’ll […]

This retail customer experience video audit and analysis takes you inside H-E-B, named The Best Grocery Store in America by Epicurious Magazine and #2 retailer in the Temkin Group’s 2016 Experience Ratings (beating out Amazon and Chick-fil-A). related Brand Experience Briefs: Central Market Boston Marathon Adidas Runbase Whole Foods Detroit transcript: Which grocery store chain was named The […]

choosing greatness

Good to Great, the bestselling book by Jim Collins, offers timeless insights into what it takes to become great.  It applies not only to businesses, but also to brands, people, churches, non-profits, governments, communities, and more.  I recently revisited the text, along with the monograph accompanying it, Good to Great and the Social Sector, and […]

WGBD Troubleshooting Guide Cover

Has your growth stalled?  Do you struggle to become more innovative?  Do you think you’re losing control of your brand?  Are you concerned you haven’t figured out your new business strategy?  …your customer experiences?  …or your employee morale? In the 25+ years I’ve been helping business leaders address significant challenges like these, I’ve discovered that there […]