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dick lynch on the turnaround at popeyes
by denise lee yohn
on October 12, 2010
· 0 Comments
· in brand communication, brand perceptions, marketing, Uncategorized
Popeyes Louisiana Kitchen is one of the great turnaround stories in recent QSR history and in today’s interview, we get an insider’s perspective on it. Dick Lynch, Chief Marketing Officer, joined me to talk about the chain’s new brand strategy which fueled its successful turnaround, as well as what’s on the horizon for the company. [...]
Welcome to the latest stop on the Post2Post tour of Andy Nulman’s new appropriately titled book, “Pow! Right between the Eyes! Profiting from the Power of Surprise.”
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