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corporate innovation
by denise lee yohn
on August 9, 2012
· 0 Comments
· in business, innovation, leadership, Uncategorized
(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty. Here’s the next in this week-long series on key learnings from the conference.) brand as business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior [...]
Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) – the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less [...]
If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better [...]
dick lynch on the turnaround at popeyes
by denise lee yohn
on October 12, 2010
· 0 Comments
· in brand communication, brand perceptions, marketing, Uncategorized
Popeyes Louisiana Kitchen is one of the great turnaround stories in recent QSR history and in today’s interview, we get an insider’s perspective on it. Dick Lynch, Chief Marketing Officer, joined me to talk about the chain’s new brand strategy which fueled its successful turnaround, as well as what’s on the horizon for the company. [...]
Welcome to the latest stop on the Post2Post tour of Andy Nulman’s new appropriately titled book, “Pow! Right between the Eyes! Profiting from the Power of Surprise.” Tweet
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