Currently viewing the category: "trends"

social media’s brand-building potential

by denise lee yohn on January 18, 2010 · 1 Comments · in brand communication, brand tools, marketing, trends

Right before the holidays, MarketingSherpa released its “2010 Social Media Marketing Benchmark Report.”  The report indicated that “improving brand or product reputation” and “increasing brand or product awareness” did not rank highly in the list of social media objectives targeted and measured by U.S. marketers.  This confirms my own findings that companies are overlooking the [...]

brand impact in 2010

by denise lee yohn on January 4, 2010 · 4 Comments · in business, trends

Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]

2009 year in review

by denise lee yohn on December 28, 2009 · 1 Comments · in brand fun, trends

As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]

innovation and creativity trumps price alone

by denise lee yohn on December 3, 2009 · 0 Comments · in brand communication, brand perceptions, innovation, marketing, retail, trends

This week’s BusinessWeek features two stories back-to-back that together make an important point for all businesses trying to navigate today’s recessionary times. First is a piece on Target’s apparent move down market, “Look Who’s Stalking Wal-Mart.”  It outlines several moves by Target that seem to be taken from Wal-Mart’s playbook. Then there’s the article, “Why [...]

stuff that matters

by denise lee yohn on October 12, 2009 · 3 Comments · in brand equity, brand value, business, marketing, trends

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance [...]

10 criteria for brand you

by denise lee yohn on March 5, 2009 · 3 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested

would “just do it” still cut it?

by denise lee yohn on February 13, 2009 · 1 Comments · in brand communication, trends

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.)

brand you?

by denise lee yohn on February 6, 2009 · 5 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens

trends we watched in 2008

by denise lee yohn on December 29, 2008 · 0 Comments · in brand communication, brand delivery, brand fun, marketing, trends

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —

ubertrends

by denise lee yohn on December 12, 2008 · 0 Comments · in marketing, trends

Michael Tchong — officially a “trend analyst” and author of ubercool, unofficially a really cool, smart, friendly guy — entertained and educated those of us