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brand as business bit: At CES last week, I couldn’t help but feel a little like I was in Apple’s 1984 commercial. I could only take comfort in knowing that adoption of wearing glasses to watch TV will never cross the chasm into the mainstream — they’re impractical, they’re too invasive, and they detract from [...]
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to [...]
siri vs speaktoit: a perspective on modern brand names
by denise lee yohn
on November 8, 2011
· 4 Comments
· in brand identity, brand names, brand perceptions, marketing, trends
My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a [...]
Today we get to hear from Marti Barletta, the foremost authority on marketing to women. Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market, and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. By now [...]
robin raskin on living in digital times
by denise lee yohn
on May 17, 2011
· 0 Comments
· in business, digital health and fitness, innovation, trends
Today we get the opportunity to hear from someone who has spent the past 30 years exploring what it means to be living in digital times. Robin Raskin is an author, editor, magazine publisher, blogger, TV and radio personality, consultant, and most notably producer of the Living in Digital Times summits and exhibits at CES. These summits, [...]
Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will [...]
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing. After all there’s a reason why philosopher and [...]
The Founder and CEO of Brand Value Advisors, Mike Kelly, joins me to talk about what’s hot, what’s not, and why in the restaurant industry. Mike should know. Brand Value Advisors is a marketing and branding advisory firm which private equity and VC investors call upon to provide brand strategy, brand valuation, and sales and [...]
future of marketing
by denise lee yohn
on February 8, 2011
· 10 Comments
· in brand communication, brand touchpoints, business, innovation, marketing, trends
Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. It found it fascinating on several levels. Tweet
Is social media a new phenomenon, or one that’s been around for centuries and is simply being fueled and shaped by the latest technological developments? In today’s interview, Jonathan Salem Baskin offers his point of view. Jonathan is a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and managing [...]
five leading business ideas for 2011
by denise lee yohn
on December 9, 2010
· 2 Comments
· in brand perceptions, brand value, business, leadership, trends
Change happens. That’s not just a bumper sticker slogan; it’s the state of business today. Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas: Tweet
Today’s interview is sure to be an eye-opener. John Gerzema, author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It and Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live, and President of Brand Asset Consulting, joins us to talk about how brands [...]
business isn’t a popularity contest
by denise lee yohn
on August 17, 2010
· 2 Comments
· in brand equity, brand perceptions, business, trends
Bloomberg BusinessWeek’s publication of its “The Popularity Issue: America’s most popular products and how they got that way” makes some fascinating statements about today’s business culture — but not because of the items it named (although those do make for an interesting read.) The fact that a business publication would devote an issue to things [...]
six months of stuff for your brain to chew on
by denise lee yohn
on July 8, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends
Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]
This month I’m honored to feature an interview with Michael Tchong. Michael is a trend analyst who shares with his audiences insights into the present and future which can fuel breakthrough innovation. Ever since I met Michael at a CMO Council summit a couple of years ago, I have enjoyed learning from him and really [...]
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