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In a highly instructive HBR article, Harvard Professor Nava Ashraf outlines three particularly effective behavior-changing tools: Tweet
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of [...]
getting to a bold goal
by denise lee yohn
on March 29, 2011
· 0 Comments
· in business, innovation, leadership, marketing, retail, sales
Bryan Pate, Co-Founder and Co-President, of ElliptiGO has set some aggressive growth goals for his $2MM company which manufactures and sells a fitness apparatus that provides a low-impact outdoor running experience – it’s essentially an outdoor elliptical machine. He laid out his plans at a recent MIT Enterprise Forum, a unique educational seminar-type business gathering [...]
the lost art of selling
by denise lee yohn
on November 23, 2010
· 0 Comments
· in brand touchpoints, business, retail, sales
The holiday season is upon us and retailers are gearing up for the increased sales volume. One way they’re doing so is hiring more salespeople. In a piece in the Wall Street Journal, Karen Talley reported the retail industry added 28,000 positions in October, according to figures from the Labor Department. Macy’s Inc. is reportedly [...]
Several weeks ago Bloomberg BusinessWeek published an article about Steve Jobs entitled, The Last Pitchman. It documented Jobs’ seemingly inexplicable ability to sell practically anything, as evidenced by his glorious pitch for the iPhone 4, a “new” product which the news media had already gotten hold of and detailed weeks before. I tore the pages [...]
Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report. The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. Tweet
T’was the day after Thanksgiving and all through the mall Shopkeepers and sales staff had prepared for it all They’d hung their over-sized sale signs and filled all their racks “Shoppers start your engines,” they suggested, “not a moment to relax.” Windows were a sea of red posters, red tags, and red decorations too Promoting [...]
Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.” My main point Tweet
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