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thank you and come again
by denise lee yohn
on February 2, 2012
· 0 Comments
· in brand communication, brand touchpoints, marketing, retail
brand as business bit: My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’ [...]
New York Times’ Stephanie Clifford asked me for reactions to J. C. Penney’s recent presentation about the vision and path forward for the venerable chain.
(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple [...]
Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus [...]
DLYohn 12 Truths to Guide Retailing in 2012 Check out the key points about success in retail from speakers at last week’s NRF’s Retail BIG Show in 2012. View more presentations from Denise Lee Yohn, Inc.
brand as business bit: Stephen Denny and I have just done a blog-exchange on retail and small business. Check out his post on Killing Retail Giants, and mine on new retail opportunities. Both pieces speak to the unique advantage small businesses have in winning at retail, in part because they are more likely to make [...]
(The following is the first in a two-part blog-exchange I’m doing with Stephen Denny, author of Killing Giants: 10 Strategies to Topple the Goliath in Your Industry. Because Steve and I are among those teaching the upcoming Marketing Profs University course, Marketing Your Small Business, we decided to address retailers’ issues and opportunities in these [...]
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
brand experience brief: ihop express
by denise lee yohn
on December 19, 2011
· 4 Comments
· in brand delivery, brand names, marketing, retail
(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What: ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go [...]
brand experience brief: subway café
by denise lee yohn
on November 25, 2011
· 4 Comments
· in brand perceptions, brand touchpoints, marketing, retail
(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What: Subway Café
build your brand with a cohesive customer experience
by denise lee yohn
on November 22, 2011
· 0 Comments
· in brand delivery, brand tools, brand touchpoints, retail
The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality. As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”
(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What: the Walmart.com store
note to ceo: take a crap
by denise lee yohn
on October 25, 2011
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, leadership, retail
I’m guessing most of you don’t frequently have the opportunity to tell your CEO to go take a crap, but that’s essentially what I did last year – and ever since, we’ve had a fruitful and rewarding relationship.
(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye. I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle. Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.) Central Market defies convention. The Texas-based [...]
two concepts stores in Seattle convey the brand’s personal and local feel and make the stores a real retail experience
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