Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

i-was-wrong

As a competitive Asian Type-A perfectionist, admitting I’m wrong can be painful.  But discovering I was wrong about some developments in the business world has actually led me to learn some valuable lessons.  I thought you might benefit from my new insights, so here are six calls I got wrong starting with McDonald’s All-Day Breakfast: […]

Take a look inside b8ta, a new store for discovering new tech products.  Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world. other Brand Experience Briefs: Target Open House connected home store Apple Union Square Best Buy […]

Apple has removed the word “store” from the names of its retail locations.  This suggests Apple may be thinking about itself less as a product company and more as an experience brand.  This video analyzes the significance of this change and gives you a look at the retail customer experience at the new Apple Union Square in […]

This retail customer experience video audit and analysis takes you inside H-E-B, named The Best Grocery Store in America by Epicurious Magazine and #2 retailer in the Temkin Group’s 2016 Experience Ratings (beating out Amazon and Chick-fil-A). related Brand Experience Briefs: Central Market Boston Marathon Adidas Runbase Whole Foods Detroit transcript: Which grocery store chain was named The […]