denise lee yohn: brand as business bites™ / packaging

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)

My Patagonia catalog arrived in the mail today and I was reminded once again of all the things the Patagonia brand does that don’t seem to make sense — but they do.  The catalog’s inside cover spread,

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Trolling through recent news from Packaging Digest, I noticed the juxtaposition of two stories that make a great point. (more…)

When I worked as a consumer research analyst for Spiegel catalogs (my first job out of college!), we used to talk about the three critical points in a customer’s experience with our brand: (more…)

I’ve noticed something lately — name brand food packaged goods are changing their brand visual identities to what seems to me to be a more generic brand look.  (more…)

Amazon has launched a new initiative I’m just thrilled about.

The initiative, “Frustration-Free Packaging,” (more…)

Brandweek’s cover story this week, Brown Bagging It Becomes Fashionable, reports on food consumer packaged goods (CPG) brands like Kraft, Campbell, ConAgra, etc.  These brands (more…)

Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, (more…)