(This the first of a two-part interview exchange between Andrea Learned and me. Andrea is a corporate sustainability expert, writer, and communications strategist. I’ve learned so much from her writings on HuffPo and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+. Next week, she’ll be interviewing me on her blog about the [...]
brand as business bit: What did the most successful food and beverage consumer packaged goods brands introduced in 2011 have in common? According to the New Product Pacesetters Top 10 Food and Beverage Brands report, they were all brand extensions like M&M’S Pretzel and Kellogg’s Special K Cracker Chips. But not all brand extensions are as impactful. In fact, the [...]
radical differentiation at lululemon
Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.” Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands. Tweet
Today we get to hear from Marti Barletta, the foremost authority on marketing to women. Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market, and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. By now [...]
sheryl adkins green on global brand-building
Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview. She has some important insights to share about how to build a brand across many different countries and cultures. She speaks not only about understanding the differences and commonalities among women around [...]
what not to do
You know that feeling you get when watching that show, What Not to Wear? Cringing and squirming, you watch as delusional people show off some of the most hideous outfits – they think they actually look good when it is so clear they don’t. That they would be so self-unaware is unbelievable. Well, that’s how [...]
sound bites from ces
I just returned from a great trip to CES, the Consumer Electronics Show. There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]
to women; love, marketers
To: Women of America From: W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women Tweet
Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.” Tweet
Just a quick flash from Day 1 of the Action Sports Retailer (ASR) show (all things surf, skate, snow, etc.) Dakine really stood out as one of the (very) few brands doing a good job reaching Tweet
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