what not to do

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable.

Well, that’s how I’ve felt as I’ve witnessed the recent campaigns by two fast food restaurant chains.  They may think they’re rockin’ a good thing, but they’re not – and I’m incredulous that they don’t see it. (more…)

Posted on January 21st, 2010 by denise lee yohn and filed under brand communication, brand perceptions, marketing, marketing to women | 3 Comments | Comments RSS

sound bites from ces

I just returned from a great trip to CES, the Consumer Electronics Showces-logoThere was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year!

I particularly enjoyed participating in some breakout sessions in the MommyTech and digitalHealth summits.  It was there that speakers offered up a few sound bites containing wisdom – wisdom that extends beyond the world of consumer electronics and digital technologies.

Here’s what I heard:

(more…)

Posted on January 11th, 2010 by denise lee yohn and filed under brand communication, brand perceptions, innovation, marketing, marketing to women | 1 Comment | Comments RSS

to women; love, marketers

To:  Women of America

From:  W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women (more…)

Posted on June 1st, 2009 by denise lee yohn and filed under brand communication, brand fun, marketing, marketing to women | 3 Comments | Comments RSS

i had a dream

Brooks, the running shoe company, has created a delightful little video, “Dream.”

They describe it as capturing “the fantasy of the perfect run.”  (more…)

Posted on December 3rd, 2008 by denise lee yohn and filed under brand communication, marketing to women | 0 Comments | Comments RSS

dakine steals the show

Just a quick flash from Day 1 of the Action Sports Retailer (ASR) show (all things surf, skate, snow, etc.)  Dakine really stood out as one of the (very) few brands doing a good job reaching (more…)

Posted on September 5th, 2008 by denise lee yohn and filed under marketing, marketing to women | 0 Comments | Comments RSS