Currently viewing the category: "marketing to women"

radical differentiation at lululemon

by denise lee yohn on March 28, 2012 · 0 Comments · in brand delivery, brand perceptions, business, marketing, marketing to women, retail

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

marti barletta on marketing to primetime women

by denise lee yohn on August 30, 2011 · 0 Comments · in marketing, marketing to women, trends

Today we get to hear from Marti Barletta, the foremost authority on marketing to women.  Marti is the author of the groundbreaking books, Marketing to Women: How to Increase Your Share of the World’s Largest Market,  and more recently, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders. By now [...]

sheryl adkins green on global brand-building

by denise lee yohn on August 24, 2010 · 0 Comments · in brand perceptions, brand touchpoints, business, leadership, marketing, marketing to women

Sheryl Adkins Green, Global Vice President of Brand Development for the iconic cosmetics brand Mary Kay Inc., is my guest for today’s interview. She has some important insights to share about how to build a brand across many different countries and cultures.  She speaks not only about understanding the differences and commonalities among women around [...]

what not to do

by denise lee yohn on January 21, 2010 · 3 Comments · in brand communication, brand perceptions, marketing, marketing to women

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how [...]

sound bites from ces

by denise lee yohn on January 11, 2010 · 2 Comments · in brand communication, brand perceptions, innovation, marketing, marketing to women

I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]

to women; love, marketers

by denise lee yohn on June 1, 2009 · 3 Comments · in brand communication, brand fun, marketing, marketing to women

To:  Women of America From:  W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women

i had a dream

by denise lee yohn on December 3, 2008 · 0 Comments · in brand communication, marketing to women

Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.” 

dakine steals the show

by denise lee yohn on September 5, 2008 · 0 Comments · in marketing, marketing to women

Just a quick flash from Day 1 of the Action Sports Retailer (ASR) show (all things surf, skate, snow, etc.)  Dakine really stood out as one of the (very) few brands doing a good job reaching