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DLYohn taste of tedx midwest View more presentations from Denise Lee Yohn, Inc.. I had the opportunity to sit in on a part of TEDx Midwest while I was visiting Chicago last week. It was a little like a sampling a few bites from a bountiful buffet — here are a few of the nuggets [...]
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals his keen insight for how to be a successful small business.
(The following is the first in a two-part blog-exchange on brand decision-making. It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF. Having met Joel years ago, I find he always inspires and challenges me with his insights [...]
DLYohn Best Bites from the Western Foodservice Expo View more presentations from Denise Lee Yohn, Inc.
Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.
I just read Andy Stefanovich‘s book, Look at More Stuff: A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff View more presentations from Denise Lee Yohn, Inc.
How do you develop leaders who are committed to the purpose of their work, support the foundations of their organization’s brand and culture, and understand that everything they do matters? That’s the topic of today’s interview. My guest is Mark Tomaszewicz, Director of The Sharp Experience at Sharp Healthcare. Sharp is one of San Diego’s [...]
business is now an action sport
by denise lee yohn
on June 28, 2011
· 0 Comments
· in brand perceptions, business, innovation, leadership, marketing
Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. [...]
This is the last post in a mini-series about the F word – failure, that is. (Previous posts relayed insights about managing yourself through awareness and assessment and managing others with clear expectations and empathy.) People may not like to fail but according last month’s Harvard Business Review, they should. Most of the 140 pages [...]
It might seem ironic that the venerable Harvard Business Review, a publication from an institution that has produced many successful leaders, would devote an entire issue to failure as it did last month. But given how much research and work has been done on the subject, it turned out to be one of the best [...]
As an uber-competitive overachiever, I’ve always had trouble with failure. (Just ask my husband who refuses to play board games with me so he doesn’t have to deal with my inevitable sore loser attitude!) But last month’s Harvard Business Review gave me some fresh perspectives on failure. The Failure Issue helped me understand how to [...]
This is a post about love. I don’t mean the touchy-feely romance between lovers love — nor the air-kiss-“you-look-mahvelous” social lubricant love. Rather, I mean love as a game-changer for business leaders. Now, I have to admit my past approach to business has been better captured by the title of Tina Turner’s song, “What’s Love [...]
DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — [...]
america’s next great restaurant episode eight recap
by denise lee yohn
on April 25, 2011
· 0 Comments
· in brand delivery, brand touchpoints, leadership
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” [...]
john costello on behind the scenes at dunkin’ donuts
by denise lee yohn
on April 20, 2011
· 1 Comments
· in brand equity, brand perceptions, business, leadership, marketing
John Costello gives a behind-the-scenes look at Dunkin’ Donuts in today’s podcast interview. In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month. An [...]
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