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For me, Tiffany Shlain is a source of great insight and hope on culture, communication, technology, and life, so I’m pleased to share my recent interview with her: Honored by Newsweek as one of the “Women Shaping the 21st Century,” Tiffany is a filmmaker, founder of the Webby Awards, and co-founder of The International Academy of Digital [...]
brand as business bit: I got a response to my last “brand as business brief“, Value and Values, that I just have to share with you. It’s from Kevin Knight, who along with his wife Heather, run Anjou Bakery, a “a thriving incubator of good taste in food” in Cashmere, WA (about 2 hours East [...]
basketball teams and brands
by denise lee yohn
on April 27, 2012
· 0 Comments
· in brand communication, brand perceptions, leadership, marketing
brand as business bit: I love how some of The New York Times’ best business stories aren’t found in the Business section. Case in point: The Sports section’s recent recap of the 76ers turnaround. It retraces private equity titan Josh Harris’s moves to rejuvenate the august team – and in doing so, it provides helpful [...]
brand as business bit: In my contribution to OPEN Forum this month, Why Brand?, I lay out what strong brands do for small businesses. Although I usually work with larger companies/brands, I believe a brand is any business leader’s most powerful tool for accelerating and sustaining growth. And so, small businesses should invest in brand [...]
When a B-school professor starts a talk by saying he doesn’t have answers, only opinions, that’s certain to raise a few eyebrows. But then, Harry Kraemer is not your average B-school prof — and his approach isn’t standard B-school proclamations from on high nor are his teachings your average B-school material.
brand as business bit: Last week, my guest post “Once Upon a Company” ran on upMover, the blog of UpMo, an employee-centric career management company. I wrote about the power of storytelling to engage employees. I realize that some business leaders may want to leverage internal storytelling but may not know how to do so. Here [...]
brand as business bit: The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover. I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now: the power of storytelling to engage employees. Companies often use advertising and social media to [...]
Four successful leaders in the restaurant business shared wise advice and juicy tidbits at the California Restaurant Association Orange County Chapter‘s CEO/President’s Panel last week. Panelists included: Skip Fox — President, Fleming’s Prime Steakhouse & Wine Bar Doug Cavanaugh — Chairman, CEO & Founder, Ruby’s Diner Joe Manzella — Proprietor & Founder, TAPS Fish House [...]
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of [...]
steve jobs on brand-building
by denise lee yohn
on March 6, 2012
· 0 Comments
· in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]
brand as business bit: Carol Roth wrote a ChangeThis manifesto that challenged some of the conventional myths about entrepreneurship. She took on the “follow your passion” movement, which suggests that you should earn a living from your greatest life passion. Roth points out: “Zappos.com is a business where passion followed opportunity but wasn’t the starting [...]
a brand lesson from komen and planned parenthood
by denise lee yohn
on February 13, 2012
· 0 Comments
· in brand communication, brand delivery, business, leadership
brand as business bit: I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one. That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic [...]
brand as business bit: Sam Palmisano, CEO of IBM from 2002-2012, stepped down from his post on Sunday. I’ve been an admirer for years. The New York Times ran a great piece about Palmisano’s impact on the venerable company, including increasing its stock market value to $217BB, making it more nimble and innovative, and focusing [...]
You know that show, “How to Succeed in Business without Really Trying?” Well last week I had the pleasure of hearing Bob Goff speak and his talk could have been entitled, “How to Succeed in Business BY Really Trying.” His message was about moving beyond thinking about things and doing them.
Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.
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