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brand as business bit: Sam Palmisano, CEO of IBM from 2002-2012, stepped down from his post on Sunday. I’ve been an admirer for years. The New York Times ran a great piece about Palmisano’s impact on the venerable company, including increasing its stock market value to $217BB, making it more nimble and innovative, and focusing [...]
You know that show, “How to Succeed in Business without Really Trying?” Well last week I had the pleasure of hearing Bob Goff speak and his talk could have been entitled, “How to Succeed in Business BY Really Trying.” His message was about moving beyond thinking about things and doing them.
Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.
note to ceo: take a crap
by denise lee yohn
on October 25, 2011
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, leadership, retail
I’m guessing most of you don’t frequently have the opportunity to tell your CEO to go take a crap, but that’s essentially what I did last year – and ever since, we’ve had a fruitful and rewarding relationship.
DLYohn taste of tedx midwest View more presentations from Denise Lee Yohn, Inc.. I had the opportunity to sit in on a part of TEDx Midwest while I was visiting Chicago last week. It was a little like a sampling a few bites from a bountiful buffet — here are a few of the nuggets [...]
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals his keen insight for how to be a successful small business.
(The following is the first in a two-part blog-exchange on brand decision-making. It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF. Having met Joel years ago, I find he always inspires and challenges me with his insights [...]
DLYohn Best Bites from the Western Foodservice Expo View more presentations from Denise Lee Yohn, Inc.
Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.
I just read Andy Stefanovich‘s book, Look at More Stuff: A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff View more presentations from Denise Lee Yohn, Inc.
How do you develop leaders who are committed to the purpose of their work, support the foundations of their organization’s brand and culture, and understand that everything they do matters? That’s the topic of today’s interview. My guest is Mark Tomaszewicz, Director of The Sharp Experience at Sharp Healthcare. Sharp is one of San Diego’s [...]
business is now an action sport
by denise lee yohn
on June 28, 2011
· 0 Comments
· in brand perceptions, business, innovation, leadership, marketing
Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. [...]
This is the last post in a mini-series about the F word – failure, that is. (Previous posts relayed insights about managing yourself through awareness and assessment and managing others with clear expectations and empathy.) People may not like to fail but according last month’s Harvard Business Review, they should. Most of the 140 pages [...]
It might seem ironic that the venerable Harvard Business Review, a publication from an institution that has produced many successful leaders, would devote an entire issue to failure as it did last month. But given how much research and work has been done on the subject, it turned out to be one of the best [...]
As an uber-competitive overachiever, I’ve always had trouble with failure. (Just ask my husband who refuses to play board games with me so he doesn’t have to deal with my inevitable sore loser attitude!) But last month’s Harvard Business Review gave me some fresh perspectives on failure. The Failure Issue helped me understand how to [...]
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