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brand book bites from Monster Loyalty
by denise lee yohn
on May 16, 2013
· 0 Comments
· in Brand Book Bites, brand communication, brand delivery, business, leadership, marketing
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) - the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [...]
Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and [...]
Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference. Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video): Whole [...]
brand as business bit: “Leadership requires we do small things well.” That gem was one of several I gleaned from Ron Kitchens‘ opening to Catalyst U, a conference I had the privilege of speaking at a couple of months ago. (Other speakers included Cory Booker and Jon Acuff.) Ron describes himself as “Father and Husband. [...]
brand as business bit: For quite awhile now, I’ve been wanting to write a bit with this title, “What Got You There Won’t Get You Here.” It’s a twist on the title of Marshall Goldsmith‘s best selling book, “What Got You Here Won’t Get You There.” Goldsmith’s premise is that our previous successes often prevent us from [...]
Personal branding is one of those topics that a lot of people talk about but few get it right. Here to set the record straight is branding expert Karen Kang. Karen Kang is the author of Branding Pays: The Five Step System to Reinvent Your Personal Brand, a great new book on why a personal [...]
In the fast-growing playing field of mobile, the business prospects seem infinite. But developing a viable, scalable business amidst all the possibility isn’t easy. This is something Mitch Thrower knows all too well. As the CEO and founder of BUMP Network, Mitch is facing some serious business challenges. That’s why he opened up his efforts [...]
why do tech start ups fail?
by denise lee yohn
on March 13, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership, marketing
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road [...]
brand as business bit: “You can’t have fantastic breakthroughs without frustrating failures.” This is the kind of encouragement we need to hear – and who better to give it than Newark Mayor Cory Booker, who’s personally experienced very public failures (including losing his first mayoral bid) as well as some “fantastic breakthroughs” (including reducing Newark’s [...]
(This the first of a two-part interview exchange between Andrea Learned and me. Andrea is a corporate sustainability expert, writer, and communications strategist. I’ve learned so much from her writings on HuffPo and her blog, LearnedOn.com, and the conversations she contributes to on Twitter and Google+. Next week, she’ll be interviewing me on her blog about the [...]
brand as business bit: “It’s time to punch fear in the face. It’s time to escape average. It’s time to do work that matters. It’s time to start.” Someone who issues statements like these is my kind of person!! And that’s why I was thrilled to hear that someone, Jon Acuff, speak recently. Jon’s the [...]
At a talk I gave a couple of weeks ago, I explained that companies could connect more emotionally, and more meaningfully, with customers if they constantly addressed the question, “what business are we really in?“ The question, first raised by Theodore Levitt a former professor at the Harvard Business School, is one of the most [...]
Building a strong B2B brand starts with corporate culture. Business leaders must rally their employees around common cultural values because culture determines whether they will embrace and appropriately interpret and reinforce it in their customer interactions. The opportunity is to use culture-building to optimize a company’s internal workings and engage the workforce in delivering [...]
brand as business bit: Do you inspire people or do you intimidate them? The other day a friend and I were talking about a mutual colleague, whom I’ll call Larry. My friend remarked: “I never feel as stupid as when I’m talking to Larry.“ It was a telling remark. Larry is brilliant — but my [...]
nine tenets for retail in 2013
by denise lee yohn
on January 28, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail
Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail. Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. Tweet
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