Small Business Basics

This month’s content roundup is geared toward small business owners.  I don’t write a lot about small business since, to date, I’ve worked mostly with larger companies, but I just had to write this post because I recently read that 52% of small-business owners don’t have a website (source:  Yodle).  I could barely believe that […]

five-hour-workday-book

– the book:  The Five Hour Workday: Live Differently, Unlock Productivity, and Find Happiness – the brain:  Stephan Aarstol, the CEO and founder of Tower Paddle Boards.  You might have seen Stephan on Shark Tank a few years ago.  Although his pitch was considered a major screw-up by many (thanks to a computer glitch), he ended […]

employee engagement customer experience

It seems obvious:  employee engagement drives customer engagement.  If you treat your employees well, they’re more likely to create great customer experiences.  But while this truth may be obvious, how to achieve it may not be.  How do you engage your employees?  What does excellent employee engagement look like?  I found a lot of helpful […]

back to brand basics

Given all the new media options and technology capabilities today, it’s easy to forget the essential truths about brands.  I read several reminders this past month about getting back to brand basics. […]

The Sharp Healthcare All-Staff Assembly provides a compelling example of how to engage, educate, and emotionally connect your workforce with your brand.  Take a look at this short video to see how this annual event helps keep the thousands of Sharp staff, partners, and volunteers motivated, aligned, and focused on delivering The Sharp Experience. DLYohn Brand […]