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brand as business bit: A couple of sound bites connected for me recently. In a recent Bloomberg BusinessWeek piece entitled, “Has CNN’s All-News Strategy Become Old News?,” Alex Sherman writes about the cable networks’ reliance on “the story” to drive its audiences, unlike other networks that balance breaking news with opinions and personalities. Phil Grffin, [...]
brand as business bit: “Do well by doing good” has become the ultimate rallying cry for corporate social responsibility (CSR) – and case studies from Walmart to Nike to Timberland prove it is possible to benefit society and the bottomline. What’s more, CSR programs can make companies more innovative: According to research featured in April’s [...]
What happens when a 125 year old $35BB company wants to get entrepreneurial? When the company is Coca-Cola, it starts a new business unit, Venturing and Emerging Brands whose mission is to discover “the next big thing.” It’s the force behind the company’s recent acquisitions of Honest Tea and a new product at Whole Foods, [...]
hip help
by denise lee yohn
on April 13, 2012
· 0 Comments
· in brand communication, brand perceptions, brand touchpoints, innovation, marketing
brand as business bit: While perusing the aisles at Target awhile back, I stumbled across these really great packages of healthcare products and fell in love: I was so pleased to read the story behind such an ingenious brand in Businessweek. (Be sure to check out the sidebar on the playbook of gimmicks used [...]
brand as business bit: In Fast Company’s recent write-up on Red Bull, Red Bull Media House managing director Werner Brell is quoted as saying: “[Red Bull founder Dietrich Mateschitz] knew that success would be in how you market the product as much as the product itself.” It reminds me of a favorite quote of mine from Geoffrey [...]
brand as business bit: Carol Roth wrote a ChangeThis manifesto that challenged some of the conventional myths about entrepreneurship. She took on the “follow your passion” movement, which suggests that you should earn a living from your greatest life passion. Roth points out: “Zappos.com is a business where passion followed opportunity but wasn’t the starting [...]
Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America. In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I [...]
brand experience brief: rei soho
by denise lee yohn
on February 18, 2012
· 0 Comments
· in brand delivery, brand touchpoints, innovation, retail
(Welcome to a “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this [...]
so you want to try a new concept?
by denise lee yohn
on February 11, 2012
· 0 Comments
· in brand extension, brand names, innovation, retail
brand as business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]
(Here’s my latest “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) Steak ‘n Shake Signature in New York City’s Times Square is not your father’s Steak ‘n Shake. With a retro-contemporary feel and upgraded menu, the classic diner change is trying to win over burger aficionados. Check out [...]
Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus [...]
brand as business bit: Phil Rosenthal‘s analysis of Eastman Kodak’s failure in yesterday’s Chicago Tribune is quite insightful — particularly in its juxtaposition of Kodak and R. R. Donnelley & Sons Co., the commercial printing company that’s been shedding its legacy and reinventing itself. Most telling is the quote from Donnelley’s CEO and President Thomas [...]
DLYohn 12 Truths to Guide Retailing in 2012 Check out the key points about success in retail from speakers at last week’s NRF’s Retail BIG Show in 2012. View more presentations from Denise Lee Yohn, Inc.
The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never even dreamed of. Speakers captivate your imagination as they describe bold visions and demo the newest products. But amid all the hype, [...]
Check out my recap of the technologies at the 2012 Consumer Electronics Show in the next wave in consumer electronics: digital health and fitness.
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