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"innovation"
Change, like sh*t, happens – but unlike its inevitable parallel, change doesn’t have to be messy and unpleasant. In fact, I recently heard Joni Doolin of People Report/Black Box Intelligence make an important distinction that clarified the upside of change: change is passive, but transformation presents an opportunity for you to play an active role [...]
what went wrong with tata motors nano
by denise lee yohn
on May 22, 2013
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, innovation, marketing
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet
Today’s interview guest unveils the strategies for uncovering consumer insights that drive innovation and help create distinctive customer experience. Steve Portigal is the founder of Portigal Consulting, a “bite-sized” firm that helps clients to discover and act on new insights about themselves and their customers. Over the course of his career, Steve has interviewed hundreds of [...]
square: disrupting the payment experience
by denise lee yohn
on May 8, 2013
· 0 Comments
· in brand delivery, brand perceptions, innovation, retail
(The following is the first in a two-part blog-exchange I’m doing with Annette Franz Gleinicki, a customer experience expert focused on improving customer and employee experiences. I follow Annette on Twitter and have learned so much from her writings. Because we have similar perspectives on customer experience, we decided share with our readers each others’ thoughts on [...]
In a highly instructive HBR article, Harvard Professor Nava Ashraf outlines three particularly effective behavior-changing tools: Tweet
brand experience brief: nike vs new balance
by denise lee yohn
on April 1, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, innovation, retail
(Here’s a slightly different brand experience brief. Instead of providing a video audit and analysis of a unique retail or restaurant brand experience, I contrast two direct competitors.) The New Balance and Nike stores across the street from each other in New York City’s Flatiron district delivered unique brand experiences in their own way. Check [...]
In the fast-growing playing field of mobile, the business prospects seem infinite. But developing a viable, scalable business amidst all the possibility isn’t easy. This is something Mitch Thrower knows all too well. As the CEO and founder of BUMP Network, Mitch is facing some serious business challenges. That’s why he opened up his efforts [...]
why do tech start ups fail?
by denise lee yohn
on March 13, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership, marketing
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road [...]
nine tenets for retail in 2013
by denise lee yohn
on January 28, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail
Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail. Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. Tweet
“Health and Fitness Gadgets Reign at CES” declared a headline from the Wall Street Journal about the International CES earlier this month. Check out cool products and money quotes from speakers in this highlight video: The Digital Health and Fitness Buzz at CES 2013 (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo. more on [...]
the right stuff: propelling digital health (podcast)
by denise lee yohn
on January 21, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) Tweet
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars [...]
On December 1, 2012, over 600 people gathered for the third annual TEDxSanDiego. Our theme: Cause & Affect; our goal: to highlight and emphasize the ability for individual’s to have an impact on some part of the world. Tweet
brands to watch in 2013
by denise lee yohn
on December 11, 2012
· 5 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail
If we all don’t die falling off the fiscal cliff, 2013 will prove to be an interesting year for brands and businesses. The following are five (well, actually six) brands I’ll be keeping my eye on next year. Importantly, these are not necessarily brands that I think will fare well (predicting the future is not [...]
brands we watched in 2012
by denise lee yohn
on December 10, 2012
· 0 Comments
· in brand communication, brand delivery, brand disappointments, brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail
2012 did not disappoint in terms of exciting brand developments. (I wrote about the seven fast food chains making headlines in my latest QSR Magazine column. Check out my recap of the news at Burger King and Pie Five among others.) Among the brands in a range of categories making bold moves in 2012 were [...]
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