Take a look inside b8ta, a new store for discovering new tech products.  Learn how b8ta closes the gap between maker and buyer with a hands-on helpful retail customer experience that is much needed into today’s high tech, omnichannel world. other Brand Experience Briefs: Target Open House connected home store Apple Union Square Best Buy […]

technology-enabled service

Marketing automation. Real-time analytics. Chat bots.  New technologies like these have created some tremendous capabilities in marketing, customer service, and the customer experience. But as I was reminded by several posts this past month, we must not become so enamored with technology-enabled service that we forget our first love must be our customers. We shouldn’t rely […]

Brand Evolution Problems

This month’s round-up of articles I’ve read focuses on brand evolution problems.  Companies usually need to evolve in order to remain relevant to changing customers and to continue to grow.  But many have difficulty figuring out how to do so or adapting their organizations. […]

association brand gap

Shakespeare may have once asked, “What’s in a name?” and generally I subscribe to the notion that selecting the right brand name isn’t as important as developing the right associations for it.  But sometimes names really matter — and they definitely do in the case of professional associations if they want to close the association […]

Non-Obvious_289px

Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book:  Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain:  Rohit Bhargava, […]