technology-enabled service

Marketing automation. Real-time analytics. Chat bots.  New technologies like these have created some tremendous capabilities in marketing, customer service, and the customer experience. But as I was reminded by several posts this past month, we must not become so enamored with technology-enabled service that we forget our first love must be our customers. We shouldn’t rely […]

Brand Evolution Problems

This month’s round-up of articles I’ve read focuses on brand evolution problems.  Companies usually need to evolve in order to remain relevant to changing customers and to continue to grow.  But many have difficulty figuring out how to do so or adapting their organizations. […]

association brand gap

Shakespeare may have once asked, “What’s in a name?” and generally I subscribe to the notion that selecting the right brand name isn’t as important as developing the right associations for it.  But sometimes names really matter — and they definitely do in the case of professional associations if they want to close the association […]


Here’s my latest Brand Book Bite, a write-up on and interview with the author of a book I recommend for brand-builders: – the book:  Non-Obvious: How to Think Different, Curate Ideas & Predict The Future — an excellent guide to trends — full of insights, tips, tools, and trends themselves – the brain:  Rohit Bhargava, […]

lean brand book

the book:  Entrepreneur’s Guide to the Lean Brand: How Brand Innovation Builds Passion, Transforms Organizations and Creates Value is a guidebook for startups the brains:  Jeremiah Gardner and Brant Cooper help startups get started.  This is Jeremiah’s first book and Brant was the co-author of the New York Times Bestseller, The Lean Entrepreneur.   They share […]