zumba vs. crossfit

CrossFit seems to be the newest fitness craze.  According to Tabata Times, CrossFit has grown in 6 short years to 5,000 affiliates worldwide, and according to the official CrossFit Games website, over 200,000 people signed up this year for the CrossFit Games Open, the worldwide qualifier for the CrossFit Games. While the popularity of CrossFit in certain market segments […]

kara goldin hint water great brand

What happens when a former AOL executive with a 10 Diet-Cokes-a-day diet decides she and her family should be leading healthier lives?  hint water — the unsweetened, preservative-free flavored bottled water that has become the favorite beverage of moms, celebrities, fitness enthusiasts, and more. There are so many great lessons to learn from Kara Goldin‘s journey from […]

find your greatness

Earlier this year, I was interviewed about what women want from digital technology.  (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!)   I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics.  More recently, women’s needs have come to the forefront of […]

A panel of fitness tech executives gave helpful advice and shared valuable insights about building a digital fitness ecosystem at the FitnessTech Summit at International CES.  The following are short excerpts from the panel which included Juliana Chua, Principal, Business Innovation, Zensorium; Chris Downie, Founder and CEO, SparkPeople; Florian Gschwandtner, CEO and Co-founder, Runtastic; Philo Northrup, President, […]

Wearable technology was a hot topic at the International CES this year and I was pleased to moderate a panel of digital health and fitness experts on the subject. Panelists included Jef Holove, CEO, BASIS Science; Isaiah Kacyvenski, Head of Sports Segment, MC10, Inc.; Dave Monahan, President and CEO, FitLinxx; Ruth Thomson, Business Development, Cambridge Consultants, […]

jef-holove-basis-ceo-5-11

Juniper Research recently reported that smart wearable device shipments will approach 130 million by 2018, 10 times higher than in 2013. That’s a lot of devices — and a lot of growth.  And the Harris Poll recently found that nearly half of Americans (46%) are at least a little interested in owning a watch or wristband type wearable […]

CES (the International Consumer Electronics Show) can be overstimulating and overwhelming.  What else would you expect when you combine 150,000+ people, millions of digital technology products, and Las Vegas?!  So, I find it best to focus on a specific topic or type of technology–  and for the last few years my attention has been squarely […]