Brands To Watch in 2017

It seems like it was just yesterday when I published my last list of Brands To Watch, but alas 2017 is fast approaching, so I’ll continue the format I introduced in last year’s post and provide a list of Brands To Watch in 2017, one for each letter of the alphabet.  Consider the following an […]

Amazon has opened a brick-and-mortar retail store, the Amazon Books Store — offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company.  Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. related Brand Experience Briefs: b8ta — a new store for […]

Adobe Photoshop PDF

** Thanks to everyone who participated in this giveaway.  The offer is now closed, but you can still get free chapters from both of my books by subscribing to my exclusive newsletter. ** Folks, at the risk of seeming overly promotional, I would like to share with you a special offer: This week only, you can get my new […]

the year of customer experience

This past month I consumed a slew of content about customer experience which has led me to the conclusion that 2016 will be the year of customer experience. In fact, that was one of the key takeaways from a slideshow from CMO.com entitled CMO.com’s Top 10 Marketing Trends For 2016.  In the trend ”Brands In […]

How do you develop customer relationships that are strong and sustaining?  How do you connect with people in meaningful, valuable ways?  My new video in the series, Denise Lee Yohn Answers Your Brand-Building Questions, tackles this topic — take a look: Brand Expert Denise Lee Yohn on How to Develop Strong Customer Relationships from Denise […]