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"digital health and fitness"
why do tech start ups fail?
by denise lee yohn
on March 13, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership, marketing
Why do so many tech start-ups fail? What advice do entrepreneurs need to heed? These and other topics are covered in an interview I conducted with Ian Andes, President of 4iiii Innovations. 4iiii is the maker of several digital fitness products including the Sportiiiis, glasses that enable cyclists to keep their eyes on the road [...]
“Health and Fitness Gadgets Reign at CES” declared a headline from the Wall Street Journal about the International CES earlier this month. Check out cool products and money quotes from speakers in this highlight video: The Digital Health and Fitness Buzz at CES 2013 (by Denise Lee Yohn) from Denise Lee Yohn on Vimeo. more on [...]
the right stuff: propelling digital health (podcast)
by denise lee yohn
on January 21, 2013
· 0 Comments
· in digital health and fitness, innovation, leadership
For the healthcare industry to succeed in the CE frontier, companies need expertise in health, technology, and consumer brand-building. Listen to this 5-minute podcast. (Article originally published in Vision Magazine, November/December 2012.) Tweet
Digital health and fitness are going to take center stage at the Consumer Electronics Show this week and in 2013 overall. In my latest article, I spotlight some of the trends fueling the innovations in digital health and fitness. On my list are: remote patient monitoring crowdsourced care self-monitoring multi-sport tracking social influence easy eating smart cars [...]
brands we watched in 2012
by denise lee yohn
on December 10, 2012
· 0 Comments
· in brand communication, brand delivery, brand disappointments, brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail
2012 did not disappoint in terms of exciting brand developments. (I wrote about the seven fast food chains making headlines in my latest QSR Magazine column. Check out my recap of the news at Burger King and Pie Five among others.) Among the brands in a range of categories making bold moves in 2012 were [...]
november brand-as-business buffet
by denise lee yohn
on November 30, 2012
· 0 Comments
· in brand as business buffet, brand delivery, brand names, brand perceptions, business, digital health and fitness, leadership, retail
Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep. It’s a sampling of my best bits of content this past month. Check out: what great brands do – a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a [...]
brand as business bit: It’s clear the digital health and fitness market holds tremendous opportunity. What’s not so clear is who is best positioned to take advantage of all the growth potential. I meet lots of bullish tech folks, given my involvement with the Sports and Fitness Tech Summit (I’m leading a couple of sessions [...]
october brand-as-business buffet
by denise lee yohn
on October 31, 2012
· 0 Comments
· in brand perceptions, business, digital health and fitness, innovation, leadership, marketing, retail
Whaddya miss this month? Among my pieces that generated the most conversation and shares were: innovation or core? try both — My latest QSR Magazine column about how start-ups and established brands alike must balance their focus on their core brand, while also pushing the innovation envelope. brand romney — A post explaining what Presidential [...]
Earlier this week I had the opportunity to attend the Consumer Electronics Association’s Industry Forum 2012. Leaders in the consumer electronics industry gathered to learn and connect, and speakers including John Gerzema, Alexis Ohanian, and Dean Kamen provided insight and inspiration – here are some choice quotes about business, new opportunities, and digital health… Soundbites from [...]
nothing more than feelings
by denise lee yohn
on October 15, 2012
· 0 Comments
· in brand communication, digital health and fitness, marketing
“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.” That was one of the points from my address at a Women in Technology International luncheon last week. The topic of my talk was “Crossing the Digital Health & Fitness Chasm.” I outlined practices that enable technology [...]
july brand as business buffet
by denise lee yohn
on July 31, 2012
· 0 Comments
· in brand communication, brand delivery, business, digital health and fitness, innovation, retail
Did ya miss any of these? Design Is Everybody’s Business — a write-up on Herman Miller’s ten principles of design (this post was featured on GigaOM and several other sites). Brand Experience Brief: Gap – a video comparing Gap’s store redesign to an “old” Gap The Over-Promise Problem — a blog post about how companies tend to over-promise [...]
ten commandments of digital health
by denise lee yohn
on July 2, 2012
· 2 Comments
· in brand perceptions, brand touchpoints, digital health and fitness, innovation
When a healthcare venture capitalist and a leading digital health company exec get together to put “Digital Health in the Hot Seat,” you’re sure to get an earful. In a session at last week’s Digital Health Summer Summit, Lisa Suennen, Managing Member of Psilos Group, and Don Jones, Vice President of Wireless Health, Global Strategy [...]
justin mccarthy on crossing the chasm at garmin
by denise lee yohn
on February 21, 2012
· 1 Comments
· in business, digital health and fitness, innovation, marketing
Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America. In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I [...]
The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never even dreamed of. Speakers captivate your imagination as they describe bold visions and demo the newest products. But amid all the hype, [...]
Check out my recap of the technologies at the 2012 Consumer Electronics Show in the next wave in consumer electronics: digital health and fitness. Tweet
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