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Have you ever wondered how closely a company’s brand value and revenue are correlated? Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?
Get ready for interview guest to challenge everything you thought you knew about customer centricity! Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania, and the author of the book, Customer Centricity. Peter works with firms from a wide range of industries, such as consumer [...]
The folks at Deloitte recently released, The Next Evolution: Store 3.0, a report on the readiness of retailers for the store of tomorrow. Although the report offers a somewhat limited and biased perspective since it is based on a survey of only 39 current retail executives, it raises some important questions about the requirements of [...]
brand experience brief: the habit
by denise lee yohn
on March 8, 2012
· 0 Comments
· in brand communication, brand perceptions, brand touchpoints, business, marketing, retail
(Here’s the latest in a series of “brand experience briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand [...]
steve jobs on brand-building
by denise lee yohn
on March 6, 2012
· 0 Comments
· in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]
brand as business bit: There’s been a lot of reporting on the rankings from Interbrand’s Best Retail Brands 2012 report – but I’ve been spending more time on the consultancy’s commentary that’s sprinkled throughout the report. The comments have made me aware of the tensions that now define retail: efficiency vs. responsiveness – “Now that consumers [...]
Once upon a time, Wi-Fi was a novelty in coffee shops. It was an unexpected bonus that we encountered when patronizing certain Starbucks or some other forward-looking establishments.
brand as business bit: Carol Roth wrote a ChangeThis manifesto that challenged some of the conventional myths about entrepreneurship. She took on the “follow your passion” movement, which suggests that you should earn a living from your greatest life passion. Roth points out: “Zappos.com is a business where passion followed opportunity but wasn’t the starting [...]
Justin McCarthy is the spokesperson for Garmin‘s fitness and outdoor segments throughout North America. In his role, he applies a wealth of technical knowledge as well as truly understanding the mindset of an athlete and what they want, in order to help the company market its fitness products. Because of this unique perspective, I [...]
a brand lesson from komen and planned parenthood
by denise lee yohn
on February 13, 2012
· 0 Comments
· in brand communication, brand delivery, business, leadership
brand as business bit: I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one. That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic [...]
New York Times’ Stephanie Clifford asked me for reactions to J. C. Penney’s recent presentation about the vision and path forward for the venerable chain.
(Here’s the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) Check out this video featuring photos and my notes on Tin Shed, Patagonia‘s new retail concept — and then check out my interview with head of retail marketing at Patagonia, Vickie Achee, which I posted a couple [...]
Today’s interview takes a peek behind the curtain at an extraordinary company, Patagonia. Patagonia is known worldwide as an outdoor clothing and gear brand, but I wanted to better understand the company’s retail strategy. Who better to ask than the head of marketing for the North America Retail Division at Patagonia, Vickie Achee. A twenty-plus [...]
brand as business bit: Phil Rosenthal‘s analysis of Eastman Kodak’s failure in yesterday’s Chicago Tribune is quite insightful — particularly in its juxtaposition of Kodak and R. R. Donnelley & Sons Co., the commercial printing company that’s been shedding its legacy and reinventing itself. Most telling is the quote from Donnelley’s CEO and President Thomas [...]
DLYohn 12 Truths to Guide Retailing in 2012 Check out the key points about success in retail from speakers at last week’s NRF’s Retail BIG Show in 2012. View more presentations from Denise Lee Yohn, Inc.
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