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what went wrong with tata motors nano
by denise lee yohn
on May 22, 2013
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, innovation, marketing
“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano. Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet
brand book bites from Monster Loyalty
by denise lee yohn
on May 16, 2013
· 0 Comments
· in Brand Book Bites, brand communication, brand delivery, business, leadership, marketing
(“brand book bites”, a new blog feature of mine, are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend you read.) - the book: Monster Loyalty: How Lady Gaga Turns Followers into Fanatics [...]
brand experience brief: caffe bene
by denise lee yohn
on April 29, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, retail
(Here’s the latest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Caffe Bene may be to Starbucks what Smashburger is to McDonald’s — a niche competitor with a distinctive product and memorable experience. Check it out: Brand Experience Brief: Caffe [...]
what a strong brand does for small business
by denise lee yohn
on April 18, 2013
· 0 Comments
· in brand delivery, brand value creation, business, retail
brand as business bit: I recently spoke at CAMEX, the trade show and educational event for the collegiate retailing industry, produced by the National Association of College Stores. My topic was “More Walk, Less Talk: Build Your Brand through Culture & Customer Experience“ and I inspired and taught attendees how to drive their brand promise into their company culture and [...]
For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it [...]
Ron Johnson’s departure from J.C. Penney last week can be attributed to his low CQ, that is, Customer Quotient. Just as some leaders have been accused of low EQ, emotional quotient (defined as the ability to identify, assess, and control the emotions of oneself and of others), Johnson lacked the ability to identify, assess, and [...]
Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference. Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video): Whole [...]
Right as I published my blogpost on Changing Customer Behavior yesterday, I came across a related Bloomberg BusinessWeek article about the use of defaults, the third tool I had outlined in my post. The article investigated consumer behavior related to conserving energy and using clean energy and provided further explanation about the power of defaults. Tweet
With all the buzz about the potential ban in New York City of large soda sales, I thought it would be worth revisiting what “healthy food” really means. Awhile back, Smartblog on Food and Beverage featured a piece of mine in which I outline the range of opportunities for restaurants to improve the health — [...]
how to succeed in new markets
by denise lee yohn
on March 27, 2013
· 0 Comments
· in brand communication, brand extension, brand names, business, marketing, retail
brand as business bit: To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your [...]
In the fast-growing playing field of mobile, the business prospects seem infinite. But developing a viable, scalable business amidst all the possibility isn’t easy. This is something Mitch Thrower knows all too well. As the CEO and founder of BUMP Network, Mitch is facing some serious business challenges. That’s why he opened up his efforts [...]
brand experience brief: denny’s on fremont street
by denise lee yohn
on March 7, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, retail
(Welcome to the newest brand experience brief. In each of these short videos, I provide an audit and analysis of a new or interesting restaurant or retail concept.) Denny’s is embracing the brand positioning “America’s Favorite Diner.” Its new flagship location on Las Vegas’s Fremont Street reflects this new positioning, while including several Las Vegas [...]
At a talk I gave a couple of weeks ago, I explained that companies could connect more emotionally, and more meaningfully, with customers if they constantly addressed the question, “what business are we really in?“ The question, first raised by Theodore Levitt a former professor at the Harvard Business School, is one of the most [...]
brand experience brief: whole foods encinitas
by denise lee yohn
on February 11, 2013
· 1 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints, business, marketing, retail
(Check out my latest Brand Experience Brief — a video audit and analysis of a new or interesting restaurant or retail concept.) The Whole Foods store in Encinitas, California, brings the best of a farmers’ market and the best of a national grocer together, demonstrating how a national brand can engage its local communities authentically. [...]
nine tenets for retail in 2013
by denise lee yohn
on January 28, 2013
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, business, innovation, leadership, retail
Nearly 30,000 thousand people gathered at the National Retail Federation’s Retail BIG Show 2013 to hear from thought-leaders on the challenges and opportunities in retail. Here are key tenets from the conversations. Nine Retail Tenets for 2013 by Denise Lee Yohn from Denise Lee Yohn, Inc. Tweet
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