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brand value creation — financial, part 2

by denise lee yohn on June 11, 2009 · 0 Comments · in brand equity, brand value, brand value creation

Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company.

brand value creation — financial, part 1

by denise lee yohn on June 8, 2009 · 3 Comments · in brand value, brand value creation

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial brand value creation.

brand value creation — customer

by denise lee yohn on June 4, 2009 · 4 Comments · in brand value, brand value creation

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard.

brand inspiration

by denise lee yohn on April 23, 2009 · 12 Comments · in brand communication, brand perceptions, brand value, marketing

This post was inspired by a recent tweet from Gabriel Rossi, a “branding strategist” (as he calls himself) based in Sao Paulo — I’ve had the pleasure of meeting Gabriel through my blog and Twitter

10 criteria for brand you

by denise lee yohn on March 5, 2009 · 3 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested

why fast feeders need starbucks to succeed

by denise lee yohn on February 11, 2009 · 1 Comments · in brand perceptions, brand value, marketing, retail

The editor of QSR Magazine, the trade journal for quick service restaurant brands (fast feeders like McDonalds, Dunkin Donuts, Baskin Robbins, etc.), interviewed me to explain to QSRs “Why You Win If Starbucks Survives.”

brand you?

by denise lee yohn on February 6, 2009 · 5 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens

everything you ever wanted to know about retail

by denise lee yohn on January 22, 2009 · 3 Comments · in best brands lists, brand delivery, brand value, retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.

on marketing and leadership

by denise lee yohn on November 20, 2008 · 1 Comments · in brand value

Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos:  The New CMO Imperative.” Its main thesis

konosuke matsushita r.i.p.

by denise lee yohn on October 14, 2008 · 0 Comments · in best brands lists, brand equity, brand names, brand value

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand,

an architect on brand value

by denise lee yohn on October 7, 2008 · 0 Comments · in brand value, marketing

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains

express vs. operationalize

by denise lee yohn on September 18, 2008 · 2 Comments · in brand communication, brand delivery, brand value, marketing

Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk

no big deal

by denise lee yohn on August 6, 2008 · 1 Comments · in brand value, marketing

I recently came across 2 different items that I left me similarly unimpressed. The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices