2015_BrandZ_Top100_Report summary

Brands continue to grow in value, according to the analyses in Millward Brown‘s most recent BrandZ Top 100 Most Valuable Global Brands report. Although I maintain my previously-expressed concerns with all brand valuation methodology — whether it is Interbrand’s Best Global Brands, BrandFinance Global 500, or Millward Brown’s BrandZ — the dollar values they report are […]

(Credit: Boundless.com)

I recently wrote an article for OPENfor.business entitled, “Are You Making Excuses for Not Building Your Brand or Are You Embracing Its Potential?”  In it, I explained that some CEOs try to explain why brand-building isn’t relevant or possible for them by claiming “Our situation is different.”  But the unique challenges they think face are, more […]


Welcome to what has become an annual tradition for me – a post highlighting my recommendations for the “Brands to Watch in 2015.”  Importantly this is not a list of brands that I predict will grow, succeed, or otherwise go big.  After all, Peter Drucker once said, “Trying to predict the future is like trying […]

aaker on branding

–  the book:  Aaker on Branding:  20 Principles That Drive Success –  the brain:  One of the definitive voices on branding, David Aaker.  Dave has published more than 100 articles and 15 books on branding, brand strategy, and brand management, including Managing Brand Equity and Building Strong Brands, two texts that have served as my […]


My “brands to watch” post was such a hit last year, I thought I’d share who I will be keeping my eye on in 2014.  Some of these brands are sure to grow in the coming year, the future of others is less certain – but I’m pretty sure we’ll be hearing a lot about […]

Jeffery Casual

Making a change to your name may be one of the most difficult — and risky — undertakings for a growing brand.  But that’s what PIRCH, the new Fixtures Living, just did.  Joining me today for a fascinating discussion is PIRCH CEO Jeffery Sears.  Jeffery is a seasoned executive and entrepreneur with extensive experiences with corporate […]

(Here’s a new Brand Experience Brief  — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.)  PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]

shoe_dazzle homepage

ShoeDazzle took the retailing and investing worlds by storm four years ago as it broke new ground in what is now commonly referred to as subscription commerce.  After a “professional” CEO failed to grow the company and a valiant but unsuccessful attempt by its original CEO to get it back on track, just last week […]