Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report.
The RHRs measure and compare retailers over a five-year period on:
- healthy growth
- asset utilization
- pricing power
- balance sheet strength
The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. (more…)
Posted on June 17th, 2010 by denise lee yohn and
filed under brand value, business, retail, sales |
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Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.
Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. (more…)
Posted on May 9th, 2010 by denise lee yohn and
filed under brand communication, brand touchpoints, brand value, business, leadership, marketing |
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This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance (meaning, mission, authenticity, integrity) and Results (ROI, accountability, behavior, reality).
(more…)
Posted on October 12th, 2009 by denise lee yohn and
filed under brand equity, brand value, business, marketing, trends |
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Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results.
There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off.
(more…)
Posted on October 5th, 2009 by denise lee yohn and
filed under best brands lists, brand value, marketing |
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Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. (more…)
Posted on August 21st, 2009 by denise lee yohn and
filed under 5 favorites on friday, brand fun, brand value, business |
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Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)
Posted on July 23rd, 2009 by denise lee yohn and
filed under brand delivery, brand value, packaging |
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Chris Anderson’s new book, Free: The Future of a Radical Price, is on the top of my to-read list.
Based on BusinessWeek’s review, it sounds like a provocative read about the how economy and technology have evolved the concept of Free. (more…)
Posted on July 9th, 2009 by denise lee yohn and
filed under brand value, marketing, retail |
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Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.
Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives. (more…)
Posted on June 23rd, 2009 by denise lee yohn and
filed under brand value, brand value creation, leadership |
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The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes. Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental. (more…)
Posted on June 18th, 2009 by denise lee yohn and
filed under brand delivery, brand value, brand value creation, business, marketing |
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Why should stockholders care about a company’s brand?
That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company. (more…)
Posted on June 11th, 2009 by denise lee yohn and
filed under brand equity, brand value, brand value creation |
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