Currently viewing the category: "brand value"

corebrands jim gregory on brand power

by denise lee yohn on April 17, 2013 · 0 Comments · in best brands lists, brand value, business

For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings.  The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results.  Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it [...]

level 5 relevance

by denise lee yohn on October 29, 2012 · 1 Comments · in brand delivery, brand perceptions, brand value, leadership

Last week at the Fast Casual Executive Summit, I introduced “Level 5 Relevance,” a framework for re-thinking corporate social responsibility.  The framework outlines how companies can become a force for positive change while enhancing their customer appeal and long-term competitiveness. Tweet

what makes a brand strong

by denise lee yohn on October 22, 2012 · 0 Comments · in best brands lists, brand delivery, brand perceptions, brand value

brand as business bit:  By now you’ve probably read about Interbrand’s latest report on the Best Global Brands.  While most people were focused on the rankings, I was more interested in the piece about the valuation methodology which was buried in the report. Interbrand’s methodology is part art and part science, as evidenced by the [...]

best brands and companies lists

by denise lee yohn on March 22, 2012 · 2 Comments · in best brands lists, brand value, business

Have you ever wondered how closely a company’s brand value and revenue are correlated?  Or perhaps how well a company ranks as a place to work and how it ranks on innovation are correlated?   Tweet

timeless truths about brand loyalty

by denise lee yohn on September 27, 2011 · 3 Comments · in brand equity, brand perceptions, brand value, marketing, retail

Yogi Berra once lamented that, “The future ain’t what it used to be.”   Today companies have a related complaint:  “Brand loyalty ain’t what it used to be.” No longer can brands expect long-term loyalty, even from its most faithful customers.  As economic pressures mount, competitive landscapes shift, and life simply happens, it may seem pointless [...]

on stocks and brands

by denise lee yohn on July 26, 2011 · 0 Comments · in brand value, brand value creation

Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management. Tweet

five leading business ideas for 2011

by denise lee yohn on December 9, 2010 · 2 Comments · in brand perceptions, brand value, business, leadership, trends

Change happens.  That’s not just a bumper sticker slogan; it’s the state of business today.  Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas: Tweet

perspectives on brand valuation

by denise lee yohn on October 4, 2010 · 0 Comments · in best brands lists, brand value, brand value creation

Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report.  I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.”  In it I took issue with a specific aspect of most valuation methodologies — a factor to account for [...]

the problem with brand valuation

by denise lee yohn on September 7, 2010 · 2 Comments · in brand value, business

We’re about at the midpoint between the release of Forbes’ “The World’s Most Valuable Brands” report back in last July and Interbrand’s “Best Global Brands” report which is due out on September 15th (it usually gets picked up by Businessweek.)  You know those studies which report, for example, that Coca-Cola is the world’s top brand, [...]

consensus on retail

by denise lee yohn on June 17, 2010 · 0 Comments · in brand value, business, retail, sales

Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report.  The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. Tweet

takeaways from the business growth conference

by denise lee yohn on May 9, 2010 · 1 Comments · in brand communication, brand touchpoints, brand value, business, leadership, marketing

Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.  Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. Tweet

stuff that matters

by denise lee yohn on October 12, 2009 · 3 Comments · in brand equity, brand value, business, marketing, trends

This is a continuation of the debrief from the Brand Managecamp conference.  In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week.   Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”:  Substance [...]

best global brands do’s and don’ts

by denise lee yohn on October 5, 2009 · 0 Comments · in best brands lists, brand value, marketing

Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. Tweet

innovative brand engagement

by denise lee yohn on July 23, 2009 · 0 Comments · in brand delivery, brand value, packaging

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? Tweet