Currently viewing the category: "brand value creation"

on stocks and brands

by denise lee yohn on July 26, 2011 · 0 Comments · in brand value, brand value creation

Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management.

sustainability: what’s a brand got to do with it?

by denise lee yohn on July 19, 2011 · 3 Comments · in brand value creation, business, marketing

There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent [...]

perspectives on brand valuation

by denise lee yohn on October 4, 2010 · 0 Comments · in best brands lists, brand value, brand value creation

Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report.  I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.”  In it I took issue with a specific aspect of most valuation methodologies — a factor to account for [...]

misleading metrics

by denise lee yohn on February 2, 2010 · 1 Comments · in brand value creation, business, marketing, retail

Ever since the phrase “you manage what you measure” made its way into the dialogue of corporate America, metrics have played an increasingly important role in the management of businesses.  No one can argue the value of timely, detailed, and accurate measures of performance as assessments of effectiveness and guides for decision-making.  Yet, which metrics [...]

brand value creation — learning & growth

by denise lee yohn on June 23, 2009 · 0 Comments · in brand value, brand value creation, leadership

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives.

brand value creation — internal business process

by denise lee yohn on June 18, 2009 · 4 Comments · in brand delivery, brand value, brand value creation, business, marketing

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental.

brand value creation — financial, part 2

by denise lee yohn on June 11, 2009 · 0 Comments · in brand equity, brand value, brand value creation

Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company.

brand value creation — financial, part 1

by denise lee yohn on June 8, 2009 · 3 Comments · in brand value, brand value creation

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial brand value creation.

brand value creation — customer

by denise lee yohn on June 4, 2009 · 4 Comments · in brand value, brand value creation

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard.