Ever since the phrase “you manage what you measure” made its way into the dialogue of corporate America, metrics have played an increasingly important role in the management of businesses.
No one can argue the value of timely, detailed, and accurate measures of performance as assessments of effectiveness and guides for decision-making. Yet, which metrics are best remains highly debatable.
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Posted on February 2nd, 2010 by denise lee yohn and
filed under brand value creation, business, marketing, retail |
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Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.
Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) , and Internal Business Process perspectives. (more…)
Posted on June 23rd, 2009 by denise lee yohn and
filed under brand value, brand value creation, leadership |
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The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes. Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental. (more…)
Posted on June 18th, 2009 by denise lee yohn and
filed under brand delivery, brand value, brand value creation, business, marketing |
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Why should stockholders care about a company’s brand?
That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company. (more…)
Posted on June 11th, 2009 by denise lee yohn and
filed under brand equity, brand value, brand value creation |
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Here’s Post #2 in a series on how brands create value. I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective. Today, the topic is Financial
brand value creation. (more…)
Posted on June 8th, 2009 by denise lee yohn and
filed under brand value, brand value creation |
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Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. (more…)
Posted on June 4th, 2009 by denise lee yohn and
filed under brand value, brand value creation |
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