Currently viewing the category:
"brand touchpoints"
note to ceo: take a crap
by denise lee yohn
on October 25, 2011
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, leadership, retail
I’m guessing most of you don’t frequently have the opportunity to tell your CEO to go take a crap, but that’s essentially what I did last year – and ever since, we’ve had a fruitful and rewarding relationship.
(Today’s post is the last in a mini-series of reviews of retail concepts that have caught my eye. I’ve already covered 77kids in Times Square and new Starbucks stores in Seattle. Hope you’ve enjoyed my takes on what makes a store more than a store – a real experience.) Central Market defies convention. The Texas-based [...]
The adage “god is in the details” is usually offered in reference to a small mistake with big consequences. And when it comes to brand touchpoints, it’s commonly known how a screw-up here or a snafu there can cause significant damage to a brand’s image and equity. But often the most important details are ones [...]
retail evolution
by denise lee yohn
on August 9, 2011
· 0 Comments
· in brand perceptions, brand touchpoints, business, marketing, retail
In just the past week, I’ve had several conversations about the future of retail – and how drastically shopping as we’ve known it is going to change. From these provocative discussions, it’s become clear to me that retailers must change the way think about and build their brands, or face extinction.
For the retail industry, the Great Recession has become the Great Malaise. Last week, Karen Talley reported in the Wall Street Journal that most retailers missed expectations for May. While there were some bright spots, the 25 retailers tracked by Thomson Reuters posted 4.9% growth in May same-store sales, instead of the expected 5.4% gain.
trader joes, where less is more
by denise lee yohn
on May 31, 2011
· 6 Comments
· in brand communication, brand delivery, brand touchpoints, marketing, retail
(Welcome to the second in a two-post series on how retailers manage the choice conundrum. This is written by C. B. Whittemore, Chief Simplifier of Simple Marketing Now, a marketing communications consultancy focused on simplifying customer interactions with social media and content marketing. The first post, REI Makes Choosing Easier, which I wrote, can be found [...]
america’s next great restaurant episode eight recap
by denise lee yohn
on April 25, 2011
· 0 Comments
· in brand delivery, brand touchpoints, leadership
DLYohn America’s Next Great Restaurant 04.24.11 Episode 8 Recap from Denise Lee Yohn on Vimeo. other insights from the show: targeting and focus are more important that size and mass appeal — episode 7 recap attention to detail can make or break a business — episode 6 recap the adage “the customer is always right” [...]
DLYohn America’s Next Great Restaurant 04.10.11 Episode 6 Recap from Denise Lee Yohn on Vimeo. also see: why the “customer is always right” isn’t always so — episode 5 recap 3 keys to success as a fast casual restaurant — episode 4 recap intro to the show
After hearing Forrester analyst Diane Clarkson talk on “Customer Service Is the New Social Marketing” at eTail last month, I just had to ask her to share her insights here. Diane’s work at Forrester focuses on online customer service and she’s become convinced ”social media and customer service are no longer flirting — they are getting [...]
top tweets from brite conference
by denise lee yohn
on March 17, 2011
· 1 Comments
· in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing
DLYohn Top Tweets from BRITE Conference 03.11 View more presentations from Denise Lee Yohn, Inc.
future of marketing
by denise lee yohn
on February 8, 2011
· 10 Comments
· in brand communication, brand touchpoints, business, innovation, marketing, trends
Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead. It found it fascinating on several levels.
best bits of 2010
by denise lee yohn
on December 21, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, brand touchpoints, business, leadership, marketing, retail
Whew! What a year it’s been. Over the past year, my brain has pumped out 1778 tweets, 81 brand as business bites blog posts, 17 videos, 11 published articles, 11 brand as business brief newsletters, 10 podcast interviews, 8 QSR Magazine columns, 8 Slideshare documents, 7 speaking engagements, 3 guest blog posts, and countless random [...]
doug stebbins on the retail outlook
by denise lee yohn
on December 15, 2010
· 0 Comments
· in brand touchpoints, business, marketing, retail
Consensus Advisors‘ Managing Director Doug Stebbins joins me today for an interview about the retail industry. Consensus Advisors is a boutique investment banking and financial advisory firm which focuses on retail and consumer products. Doug head up the Valuation, Benchmarking and Analytical Services Group and created the Retailer Health Ratings™ which I’ve previously posted about. Doug [...]
the lost art of selling
by denise lee yohn
on November 23, 2010
· 0 Comments
· in brand touchpoints, business, retail, sales
The holiday season is upon us and retailers are gearing up for the increased sales volume. One way they’re doing so is hiring more salespeople. In a piece in the Wall Street Journal, Karen Talley reported the retail industry added 28,000 positions in October, according to figures from the Labor Department. Macy’s Inc. is reportedly [...]
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got [...]
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize pricing QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values
