Currently viewing the category: "brand touchpoints"

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

long live retail

by denise lee yohn on May 7, 2012 · 0 Comments · in brand touchpoints, business, leadership

brand as business bit:  I got a response to my last “brand as business brief“, Value and Values, that I just have to share with you.  It’s from Kevin Knight, who along with his wife Heather, run Anjou Bakery, a “a thriving incubator of good taste in food” in Cashmere, WA (about 2 hours East [...]

brand experience brief: lego

by denise lee yohn on April 25, 2012 · 0 Comments · in brand delivery, brand touchpoints, business, retail

(Here’s my newest Brand Experience Brief — insights and analysis from my audits of new and interesting retail or restaurant concepts.) It’s always interesting to see how product companies create retail experiences for their brands.  That’s why I’m eager to share my download on the LEGO store.  It’s a solid experience for the LEGO brand, but they [...]

hip help

by denise lee yohn on April 13, 2012 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, innovation, marketing

brand as business bit:  While perusing the aisles at Target awhile back, I stumbled across these really great packages of healthcare products and fell in love: I was so pleased to read the story behind such an ingenious brand in Businessweek.   (Be sure to check out the sidebar on the playbook of gimmicks used [...]

brand experience brief: pie-ology

by denise lee yohn on April 4, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

(Here’s the latest Brand Experience Brief — insights and analysis from my audits of a new or interesting retail or restaurant concept.) Pie-ology, a new pizzeria concept inspired by Chipotle, delivers a remarkable brand experience — check it out: other brand experience briefs: The Habit Burger Grill uniqlo ihop express  

brand experience brief: uniqlo

by denise lee yohn on March 17, 2012 · 0 Comments · in brand communication, brand delivery, brand touchpoints, retail

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.) Fast fashion retailer Uniqlo is on a roll.  I visited the company’s Herald Square location, one of three stores it has in New York City.  Here’s what I thought of the brand experience there: more brand [...]

brand experience brief: the habit

by denise lee yohn on March 8, 2012 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, business, marketing, retail

(Here’s the latest in a series of “brand experience briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand [...]

steve jobs on brand-building

by denise lee yohn on March 6, 2012 · 0 Comments · in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]

brand experience brief: rei soho

by denise lee yohn on February 18, 2012 · 0 Comments · in brand delivery, brand touchpoints, innovation, retail

(Welcome to a “brand experience brief” — insights and analysis of new and interesting restaurant and retail concepts.) REI’s first store in New York City is the quintessential flagship store – it’s big, it’s in a prominent location, and it showcases the brand like no other retail store. Check out my video recap on this [...]

thank you and come again

by denise lee yohn on February 2, 2012 · 0 Comments · in brand communication, brand touchpoints, marketing, retail

brand as business bit:  My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’  [...]

brand-building for small businesses

by denise lee yohn on January 16, 2012 · 0 Comments · in brand perceptions, brand touchpoints, business, marketing

brand as business bit:  I just taught “Why Small Businesses Need Brands and How to Build Them,” a session in Marketing Profs University course on Marketing Your Small Business. I talked about how brands don’t only create value for large companies — they’re also important to small businesses.  A couple of reasons: Small businesses need to [...]

brand experience brief: subway café

by denise lee yohn on November 25, 2011 · 4 Comments · in brand perceptions, brand touchpoints, marketing, retail

(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What:  Subway Café

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

brand experience brief: the walmart.com store

by denise lee yohn on November 11, 2011 · 2 Comments · in brand delivery, brand touchpoints, retail

(This is the first installment of “brand experience briefs” — insights from my audits of new retail and restaurant concepts.) What:  the Walmart.com store