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"brand portfolio"
catering to shoppers’ need-states
by denise lee yohn
on July 1, 2009
· 1 Comments
· in brand extension, brand perceptions, brand portfolio, marketing, retail
New formats of existing retail brands seem to be popping up all over the place. Best Buy Mobile
losing more than a brand name
by denise lee yohn
on January 8, 2009
· 4 Comments
· in brand equity, brand extension, brand names, brand perceptions, brand portfolio
In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products,
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