Currently viewing the category: "brand perceptions"

brand experience brief: walgreens chicago flagship

by denise lee yohn on May 21, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

(Welcome to a Brand Experience Brief — insights and analysis from my audit of a new and interesting retail or restaurant concept.) Walgreens is trying to “transform from a traditional drugstore to a retail health and daily living destination,” according to Joe Magnacca, the company’s president of daily living products and solutions.  Its flagship stores showcase its new [...]

what’s your addiction?

by denise lee yohn on May 18, 2012 · 0 Comments · in brand perceptions, business, innovation

brand as business bit:  A couple of sound bites connected for me recently. In a recent Bloomberg BusinessWeek piece entitled, “Has CNN’s All-News Strategy Become Old News?,” Alex Sherman writes about the cable networks’ reliance on “the story” to drive its audiences, unlike other networks that balance breaking news with opinions and personalities.  Phil Grffin, [...]

more than a concept

by denise lee yohn on May 10, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

brand as business bit:  “A strong concept that has the potential to evolve into a brand” is among the five criteria for a successful fast casual restaurant concept, according to Don Fox, CEO of Firehouse Subs.  Speaking at an education session at the National Restaurant Show earlier this week, Don shared his insights about growth. [...]

nine criteria of breakthrough brand experiences

by denise lee yohn on May 8, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

What makes a store more than a store?  What makes a breakthrough brand experience at retail? These are questions that companies with brick and mortar assets wrestle with as they continue to lose share to online competitors or to those with mobile capabilities (smart phone-enabled mobile commerce as well as IRL roving mobile units and [...]

brand incentives

by denise lee yohn on May 4, 2012 · 0 Comments · in brand perceptions, business, marketing

brand as business bit:  Last month we lost a great political thinker, James Q. Wilson.  In a tribute to “the pre-eminent political scientist of the last 50 years,” The New York Times described Wilson’s groundbreaking analyses of political behavior. His work on how organizations offer incentives for people to join and support them seemed an [...]

basketball teams and brands

by denise lee yohn on April 27, 2012 · 0 Comments · in brand communication, brand perceptions, leadership, marketing

brand as business bit:  I love how some of The New York Times’ best business stories aren’t found in the Business section.  Case in point:  The Sports section’s recent recap of the 76ers turnaround.   It retraces private equity titan Josh Harris’s moves to rejuvenate the august team – and in doing so, it provides helpful [...]

has shoedazzle lost its dazzle?

by denise lee yohn on April 23, 2012 · 2 Comments · in brand delivery, brand perceptions, business, marketing

Change is good.  It’s more than good – it’s necessary for growth.  Companies need to evolve their offerings in order to keep things fresh and their customers interested. But what happens when a company changes its business model in a way that strips away a valuable element of its brand equity?  Is it able to [...]

why brand?

by denise lee yohn on April 18, 2012 · 0 Comments · in brand perceptions, business, leadership

brand as business bit:  In my contribution to OPEN Forum this month, Why Brand?, I lay out what strong brands do for small businesses.  Although I usually work with larger companies/brands, I believe a brand is any business leader’s most powerful tool for accelerating and sustaining growth.  And so, small businesses should invest in brand [...]

hip help

by denise lee yohn on April 13, 2012 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, innovation, marketing

brand as business bit:  While perusing the aisles at Target awhile back, I stumbled across these really great packages of healthcare products and fell in love: I was so pleased to read the story behind such an ingenious brand in Businessweek.   (Be sure to check out the sidebar on the playbook of gimmicks used [...]

brand experience brief: pie-ology

by denise lee yohn on April 4, 2012 · 2 Comments · in brand delivery, brand perceptions, brand touchpoints, business, retail

(Here’s the latest Brand Experience Brief — insights and analysis from my audits of a new or interesting retail or restaurant concept.) Pie-ology, a new pizzeria concept inspired by Chipotle, delivers a remarkable brand experience — check it out: other brand experience briefs: The Habit Burger Grill uniqlo ihop express  

radical differentiation at lululemon

by denise lee yohn on March 28, 2012 · 0 Comments · in brand delivery, brand perceptions, business, marketing, marketing to women, retail

Last week, the Wall Street Journal featured a piece about Lululemon Athletica’s “secret sauce.”   Although many stories have been written about the retailer of yoga-inspired athletic apparel, this one succinctly relayed the elements that distinguish Lululemon from other brands.

brand experience brief: the habit

by denise lee yohn on March 8, 2012 · 0 Comments · in brand communication, brand perceptions, brand touchpoints, business, marketing, retail

(Here’s the latest in a series of “brand experience briefs” — reports with insights and analysis of new and interesting restaurant and retail concepts.) The Habit is one of the many “better burger” chains generating a lot of buzz these days. Although its charburgers do taste good, the company needs to work harder to differentiate the brand [...]

steve jobs on brand-building

by denise lee yohn on March 6, 2012 · 0 Comments · in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]

taco bell wins in co-brand with doritos

by denise lee yohn on March 4, 2012 · 0 Comments · in brand extension, brand perceptions, brand portfolio, marketing

brand as business bit:   Last week, Taco Bell generated quite a bit of buzz by announcing a new tagline (about which I provided some insights to AdAge) and a new product, Doritos Loco Taco featuring a shell made from Nacho Cheese Doritos Chips. The folks over at ePoll contacted me with some research they did [...]

brand elephant

by denise lee yohn on February 14, 2012 · 0 Comments · in brand delivery, brand perceptions

brand as business bit:  In my inaugural piece as a regular contributor on OPEN Forum, I talk about how attempts to define a brand make me think of the elephant parable. You know the one in which different blind men describe an elephant based on what different body parts feel like. I referenced a few [...]