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"brand names"
steve jobs on brand-building
by denise lee yohn
on March 6, 2012
· 0 Comments
· in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing
On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever. “We have something you really have to see. And touch,” declares the invitation to the March 7th media event. Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]
so you want to try a new concept?
by denise lee yohn
on February 11, 2012
· 0 Comments
· in brand extension, brand names, innovation, retail
brand as business bit: SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?” In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
brand experience brief: ihop express
by denise lee yohn
on December 19, 2011
· 5 Comments
· in brand delivery, brand names, marketing, retail
(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What: ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go [...]
siri vs speaktoit: a perspective on modern brand names
by denise lee yohn
on November 8, 2011
· 4 Comments
· in brand identity, brand names, brand perceptions, marketing, trends
My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a [...]
america’s next great restaurant episode three recap
by denise lee yohn
on March 21, 2011
· 0 Comments
· in brand communication, brand names, business, leadership, marketing
This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept. Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo.
a little sticker makes a big difference
by denise lee yohn
on March 29, 2010
· 1 Comments
· in brand names, brand perceptions, brand touchpoints, retail
The other day I found myself doing something quite curious – after having placed an item into my grocery cart, I turned around, took it out, and returned it to the shelf. That momentary act wasn’t strange because I’m generally a decisive person — but rather because of what caused me to reverse my actions. [...]
To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed. Executing a rebrand is fraught with challenges and requires some rather [...]
Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!“
losing more than a brand name
by denise lee yohn
on January 8, 2009
· 4 Comments
· in brand equity, brand extension, brand names, brand perceptions, brand portfolio
In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand,
By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here). While Biden and Palin debated
With all the hype surrounding the Olympics, you might have missed an announcement from JC Penney a couple weeks ago — they launched Xersion, “a new private brand offering the modern lifestyle customer
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