Currently viewing the category: "brand names"

how to succeed in new markets

by denise lee yohn on March 27, 2013 · 0 Comments · in brand communication, brand extension, brand names, business, marketing, retail

brand as business bit:   To expand or not to expand, that is the question — the question most companies grapple with at some point. While entering a new market certainly opens up a new revenue stream and increases the impact and stature of your brand, it can also add complexity and variability that threaten your [...]

november brand-as-business buffet

by denise lee yohn on November 30, 2012 · 0 Comments · in brand as business buffet, brand delivery, brand names, brand perceptions, business, digital health and fitness, leadership, retail

Unlike a Thanksgiving dinner, this buffet isn’t going to weigh you down or put you to sleep.  It’s a sampling of my best bits of content  this past month.  Check out: what great brands do – a recap by Annette Franz Gleneicki of the talk I gave at the SoCal Customer Experience Professionals Association event why windows 8? — a [...]

why windows 8?

by denise lee yohn on November 12, 2012 · 1 Comments · in brand communication, brand names, brand perceptions, innovation

While Microsoft’s new Windows 8 has received an unexpected share of positive press, many skeptics aren’t convinced that the new operating system has been designed or is being launched properly.  Of all the criticisms leveraged against Windows 8, the one that resonates most strongly with me was a comment in a recent Bloomberg Businessweek piece: [...]

steve jobs on brand-building

by denise lee yohn on March 6, 2012 · 0 Comments · in brand communication, brand delivery, brand names, brand perceptions, brand touchpoints, business, leadership, marketing

On the eve of a special Apple event, it seems the allure of the Apple brand is as strong as ever.  “We have something you really have to see. And touch,” declares the invitation to the March 7th media event.  Quite a buzz has been building up! I don’t know if tomorrow’s announcement will impress [...]

so you want to try a new concept?

by denise lee yohn on February 11, 2012 · 0 Comments · in brand extension, brand names, innovation, retail

brand as business bit:  SmartBlog on Restaurants just published a piece of mine, “So You Want to Try a New Concept?”  In it, I layout the considerations in designing a test that will ensure you get the most learning and value out of it – including: carefully evaluating your options before jumping to the most [...]

brand experience brief: ihop express

by denise lee yohn on December 19, 2011 · 5 Comments · in brand delivery, brand names, marketing, retail

(Welcome to the latest “brand experience brief” — insights from my audits of new and interesting retail and restaurant concepts.) What:  ihop express test concept from the 1500-unit casual dining chain, IHOP targeted to “Millennials who don’t do breakfast,” the format is intended to give the younger target “an on-the-go option” since they don’t go [...]

siri vs speaktoit: a perspective on modern brand names

by denise lee yohn on November 8, 2011 · 4 Comments · in brand identity, brand names, brand perceptions, marketing, trends

My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps.  I was struck by how different the two names are – Siri:  short, cute, a [...]

america’s next great restaurant episode three recap

by denise lee yohn on March 21, 2011 · 0 Comments · in brand communication, brand names, business, leadership, marketing

This week’s challenge for contestants in NBC’s reality show America’s Next Great Restaurant was to develop a slogan for their restaurant concept.  Here are my thoughts on the ideas they developed and what makes a great brand slogan in general: DLYohn America’s Next Great Restaurant 03.20.11 Episode 3 Recap from Denise Lee Yohn on Vimeo. [...]

a little sticker makes a big difference

by denise lee yohn on March 29, 2010 · 2 Comments · in brand names, brand perceptions, brand touchpoints, retail

The other day I found myself doing something quite curious – after having placed an item into my grocery cart, I turned around, took it out, and returned it to the shelf.  That momentary act wasn’t strange because I’m generally a decisive person — but rather because of what caused me to reverse my actions.  [...]

a tale of two rebrands: syfy and starbucks

by denise lee yohn on August 11, 2009 · 3 Comments · in brand names, brand perceptions

To marketers in despair, a rebrand may be like a knight in shining armor. How better to re-awaken the passion for a brand than to create a new name and image?! Despite the promise of a fairy tale ending, more rebrands fail than succeed.  Executing a rebrand is fraught with challenges and requires some rather [...]

less is more

by denise lee yohn on March 16, 2009 · 0 Comments · in brand extension, brand names, marketing

Haagen Dazs just added a new line — Five — it’s billed as “All-natural ice cream crafted with only five ingredients for incredibly pure, balanced flavor… and surprisingly less fat!“ Tweet

losing more than a brand name

by denise lee yohn on January 8, 2009 · 4 Comments · in brand equity, brand extension, brand names, brand perceptions, brand portfolio

In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change Tweet

konosuke matsushita r.i.p.

by denise lee yohn on October 14, 2008 · 0 Comments · in best brands lists, brand equity, brand names, brand value

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, Tweet

the brand mavericks

by denise lee yohn on October 3, 2008 · 2 Comments · in brand fun, brand names, marketing

By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here).  While Biden and Palin debated Tweet