Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference. As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – and so I thought I’d say more about it here.
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Posted on May 12th, 2010 by denise lee yohn and
filed under brand communication, brand delivery, brand identity, brand tools |
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A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding.
As a reminder, I suggested (more…)
Posted on March 5th, 2009 by denise lee yohn and
filed under brand delivery, brand identity, brand perceptions, brand value, trends |
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Personal branding seems to have re-emerged as a hot topic.
The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens (more…)
Posted on February 6th, 2009 by denise lee yohn and
filed under brand delivery, brand identity, brand perceptions, brand value, trends |
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Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me (more…)
Posted on August 18th, 2008 by denise lee yohn and
filed under brand extension, brand identity |
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