10 criteria for brand you
A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding.
As a reminder, I suggested (more…)
brand you?
Personal branding seems to have re-emerged as a hot topic. 
The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens (more…)
debating the brand ultimatum
Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me (more…)