Currently viewing the category: "brand identity"

brand experience brief: fresh 2 order

by denise lee yohn on December 5, 2012 · 0 Comments · in brand identity, brand perceptions, brand touchpoints, retail

(Here’s the latest in my series of insights and analysis on new and interesting restaurant and retail concepts, Brand Experience Briefs.) Fresh 2 Order is a fast casual restaurant concept that seems to have a good thing going but lacks design excellence and coherence*.  Check out this video audit: Brand Experience Brief: Fresh 2 Order [...]

siri vs speaktoit: a perspective on modern brand names

by denise lee yohn on November 8, 2011 · 4 Comments · in brand identity, brand names, brand perceptions, marketing, trends

My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps.  I was struck by how different the two names are – Siri:  short, cute, a [...]

lessons from lady gaga

by denise lee yohn on September 6, 2011 · 2 Comments · in brand communication, brand identity, brand perceptions, marketing

In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want [...]

america’s next great restaurant episode two recap

by denise lee yohn on March 14, 2011 · 0 Comments · in brand identity, business, innovation, leadership, marketing

NBC’s new reality show, America’s Next Great Restaurant, aired again last night — contestants had to pick a chef, design a logo, and feed 1,000 people as a “proof of concept.”   Here’s my recap and takeaways for all entrepreneurs: DLYohn America’s Next Great Restaurant 03.13.11 Episode 2 Recap from Denise Lee Yohn on Vimeo. Tweet

garden fresh practices fresh business principles

by denise lee yohn on February 22, 2011 · 3 Comments · in brand extension, brand identity, brand perceptions, business, innovation, leadership

Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp.  You probably know them as Souplantation, the 110+ unit salad and soup buffet concept, or Sweet Tomatoes, the name they operate under outside of Southern California. Tweet

a new song for blockbuster

by denise lee yohn on September 29, 2010 · 1 Comments · in brand identity, brand perceptions, business, leadership

A year and a half ago, I wrote “Don’t Stop Retailin’, Blockbuster,” an encouraging post to the then-struggling video rental chain.  Blockbuster had just hired a new advertising agency and CEO Jim Keyes was mapping out his digital media-heavy plan for re-invigorating the business. I offered a different perspective saying, “While Blockbuster’s Keyes may want [...]

ryanair: a brand i love to hate

by denise lee yohn on September 10, 2010 · 0 Comments · in brand communication, brand delivery, brand identity, brand perceptions, business, leadership

Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of.  As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both?  [...]

brand platforms are like political ones

by denise lee yohn on May 12, 2010 · 1 Comments · in brand communication, brand delivery, brand identity, brand tools

Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference.  As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – [...]

10 criteria for brand you

by denise lee yohn on March 5, 2009 · 3 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested Tweet

brand you?

by denise lee yohn on February 6, 2009 · 5 Comments · in brand delivery, brand identity, brand perceptions, brand value, trends

Personal branding seems to have re-emerged as a hot topic.  The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens Tweet

debating the brand ultimatum

by denise lee yohn on August 18, 2008 · 8 Comments · in brand extension, brand identity

Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me Tweet