Currently viewing the category:
"brand identity"
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
siri vs speaktoit: a perspective on modern brand names
by denise lee yohn
on November 8, 2011
· 4 Comments
· in brand identity, brand names, brand perceptions, marketing, trends
My curiosity was piqued by the headline of a recent article comparing Siri, the personal assistant application on new iPhones, to Speaktoit, currently available on Android phones – but not because I wanted to understand the differences between the apps. I was struck by how different the two names are – Siri: short, cute, a [...]
lessons from lady gaga
by denise lee yohn
on September 6, 2011
· 2 Comments
· in brand communication, brand identity, brand perceptions, marketing
In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want [...]
america’s next great restaurant episode two recap
by denise lee yohn
on March 14, 2011
· 0 Comments
· in brand identity, business, innovation, leadership, marketing
NBC’s new reality show, America’s Next Great Restaurant, aired again last night — contestants had to pick a chef, design a logo, and feed 1,000 people as a “proof of concept.” Here’s my recap and takeaways for all entrepreneurs: DLYohn America’s Next Great Restaurant 03.13.11 Episode 2 Recap from Denise Lee Yohn on Vimeo.
garden fresh practices fresh business principles
by denise lee yohn
on February 22, 2011
· 3 Comments
· in brand extension, brand identity, brand perceptions, business, innovation, leadership
Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp. You probably know them as Souplantation, the 110+ unit salad and soup buffet concept, or Sweet Tomatoes, the name they operate under outside of Southern California.
a new song for blockbuster
by denise lee yohn
on September 29, 2010
· 1 Comments
· in brand identity, brand perceptions, business, leadership
A year and a half ago, I wrote “Don’t Stop Retailin’, Blockbuster,” an encouraging post to the then-struggling video rental chain. Blockbuster had just hired a new advertising agency and CEO Jim Keyes was mapping out his digital media-heavy plan for re-invigorating the business. I offered a different perspective saying, “While Blockbuster’s Keyes may want [...]
ryanair: a brand i love to hate
by denise lee yohn
on September 10, 2010
· 0 Comments
· in brand communication, brand delivery, brand identity, brand perceptions, business, leadership
Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of. As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both? [...]
brand platforms are like political ones
by denise lee yohn
on May 12, 2010
· 1 Comments
· in brand communication, brand delivery, brand identity, brand tools
Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference. As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – [...]
10 criteria for brand you
by denise lee yohn
on March 5, 2009
· 3 Comments
· in brand delivery, brand identity, brand perceptions, brand value, trends
A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested
brand you?
by denise lee yohn
on February 6, 2009
· 5 Comments
· in brand delivery, brand identity, brand perceptions, brand value, trends
Personal branding seems to have re-emerged as a hot topic. The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens
Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience denise lee yohn differentiation fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize QSR QSR Magazine restaurant branding retail social media Sony Starbucks Steve Ells storytelling values
