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For those of you just joining, my blog posts this week are a series of “5 Brands We Would Miss.” The series explores what we would miss if some of the brands on 24/7 Wall’s list of “Twelve Major Brands That Will Disappear” did indeed disappear. So far we’ve covered Budget, Saturn, and Crocs. Today’s [...]
24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.” They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010. While the piece outlined the reasons for the brands’ pending demise, I was more interested in [...]
I just ran a series on Twitter about the things I’ve learned about business (and life) from watching “The Biggest Loser.” I started watching the show because a client of mine is a sponsor, but I got hooked by the valuable lessons it teaches (and the drama, of course!) #1 lesson: keep metrics simple; the [...]
You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?! Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads,
wasted potential — a series on brand disappointments
by denise lee yohn
on January 19, 2009
· 4 Comments
· in brand delivery, brand disappointments, brand fun, brand perceptions
What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.
trends we watched in 2008
by denise lee yohn
on December 29, 2008
· 0 Comments
· in brand communication, brand delivery, brand fun, marketing, trends
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —
Because I’m such a brand freak, you might be surprised to learn that I don’t own an iPhone — in fact, the only Apple product I own is
By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here). While Biden and Palin debated
Tom Fishburne‘s new book, This One Time, At Brand Camp, is delightful. Comprised of over 100 cartoons that poke fun at all the wonderfully stupid things we marketers say and think,
have you heard about this cool site, Brand Tags? It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available
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