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"brand fun"
What a show! Comic-Con 2010 was a blast. Having heard about Comic-Con for so many years, I went to check it out for myself this year. Not only did I want to see the crazy costumes and live panels, but I also wanted to see what was going on from a brand point of view. [...]
manthems, delusions, and other super gaffes
by denise lee yohn
on February 8, 2010
· 0 Comments
· in brand communication, brand fun, brand perceptions
If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game [...]
a few things that caught my eye at CES 2010 Tweet
As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year. And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]
T’was the day after Thanksgiving and all through the mall Shopkeepers and sales staff had prepared for it all They’d hung their over-sized sale signs and filled all their racks “Shoppers start your engines,” they suggested, “not a moment to relax.” Windows were a sea of red posters, red tags, and red decorations too Promoting [...]
Steve McKee has started a great project, Find Your Nerve, “a grassroots effort to help get the economy moving again.” Each business day of the fourth quarter features a post from someone about jumpstarting the recovery. Today was my day: please check out “A Leap of Faith.” Also I thought you might want to see [...]
Five years ago this month, I became an independent! Yep – back in September of 2004, I followed the advice of a book title I heard of (“Feel the Fear and Do It Anyway”) and resigned my VP/GM Brand and Strategy post at Sony Electronics, Inc. to hang out a shingle as an independent brand [...]
The TV show The Biggest Loser started up again this week. The show features contestants who train, diet, and compete in challenges to see who can lose the most weight. I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational [...]
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them. Tweet
starbucks went changin’ — best blogpost revisited
by denise lee yohn
on September 1, 2009
· 1 Comments
· in brand equity, brand fun, marketing, retail
Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice: This really resonated [...]
5 favorites on friday — favorite brand articles
by denise lee yohn
on August 21, 2009
· 1 Comments
· in 5 favorites on friday, brand fun, brand value, business
Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. Tweet
Help me celebrate the 1-year anniversary of my blog by voting on your favorite blogpost! As a thank you, your vote will qualify you to win a $50 gift card from Nike.com. Tweet
Last week I started a series about my favorite brand resources. Last Friday’s post reviewed 5 of my favorite brand books; today it’s brand blogs. Tweet
In light of it being summer and time for some fun, I’m devoting each Friday in August to a post about my favorite brand resources. Over the next few weeks, I’ll include recommendations for favorite articles, blogs, and podcasts on my favorite topic, brand — today, it’s 5 of my favorite brand books. Tweet
to women; love, marketers
by denise lee yohn
on June 1, 2009
· 3 Comments
· in brand communication, brand fun, marketing, marketing to women
To: Women of America From: W.T.F. (We Target Females), a coalition of marketers dedicated to making complete fools of ourselves while trying to market to women Tweet
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